iReach Multi-Channel Marketing Platform Develops, Manages Personalized, 1to1 Direct Marketing Campaigns Across All Channels

Advanced data, technology enable marketers to send consistent, personalized,
email, Web, mobile, social and direct mail communications to consumers via their
preferred channel(s)
BOSTON--(Business Wire)--
iReach Marketing (www.iReachMarketing.com) today announced the introduction of
the iReach multi-channel campaign management platform designed to help marketers
lift their response and conversion rates by utilizing personalized, 1to1
communications to reach consumers via their preferred marketing channels. iReach
is an independent subsidiary of Intellidyn Corporation, the nation's leading
provider of complete direct response marketing and multi-channel database
marketing services. iReach couples the nation`s freshest and most comprehensive
consumer data with sophisticated personalization and database management
services, providing marketers with a user-friendly solution to execute direct
multi-channel marketing campaigns across email, direct mail, personalized Web
pages, text messaging (SMS), call center routing, social channels and Web feeds
(RSS), and more.

iReach marketing platform leverages state-of-the-art SaaS technology powered by
Conversen. Philip Chischportich, Conversen CEO, says, "Conversen provides
sophisticated technology that helps make iReach an advanced, integrated
marketing solution. Leveraging Web-based technology, behavioral data,
segmentation, and analytics, iReach simplifies the development and deployment of
highly-effective multi-channel campaigns on demand."

Intellidyn President, Renan Levy, says, "Direct marketers have long been
challenged by building and managing multi-channel and multi-touch customer
contact strategies that require balancing multiple vendors, platforms, and a
variety of data feeds, and often another `specialty` vendor with deep
statistical skills to measure results. The iReach solution combines all these
services into a simple but comprehensive platform, gives marketers the freshest
and most comprehensive consumer data and simplifies their execution of targeted,
triggered, and highly-personalized programs across multiple media types. This
end-to-end multi-channel direct marketing solution saves time, simplifies the
process, and improves results."

Key benefits of the iReach platform include:

1. Extensive range of output and communication options across all channels
including email, direct mail, personalized Web pages, text messaging (SMS), call
center routing, social channels, Web feeds (RSS), and more

2. Easy and efficient to author, manage and measure all multi-channel campaigns

3. Market-leading dynamic content capabilities enable nesting multiple levels of
text and graphic content to maximize 1to1 personalization

4. Exceptional database enhancement and maintenance services ensure accuracy,
deliverability and rapid ROI

5. Access to the nation`s freshest, most comprehensive consumer database enables
unparalleled data append, customer/prospect profiling and segmentation services

6. User-friendly reporting tool, with out-of-the-box extensive performance,
deliverability and conversion reports that enable ongoing campaign optimization

Consumers today are devoting increasing attention to evolving communication
channels like mobile, blogs, social networks and personalized emails, and these
channels are becoming more important in influencing product selection and
preferences. A recent McKinsey study, "The Consumer Decision Journey", reports
that consumers are more actively researching products and use multiple,
untraditional methods to learn about products. iReach provides a simple,
comprehensive multi-channel campaign management platform to help marketers
effectively communicate with consumers across the growing range of marketing
channels.

Pricing and Availability

The iReach multi-channel marketing management platform is now available via
subscription (for self-management) or as a full-service (managed services)
solution. iReach Marketing also offers extensive data enhancement,
personalization and analytic services that leverage the advanced platform to
deploy all-inclusive direct marketing campaigns.

For more information about iReach Marketing and personalized direct marketing
solutions, contact iReach at: 781-330-1293, info@iReachMarketing.com or visit:
www.iReachMarketing.com.

About Intellidyn

Founded in 1998, Intellidyn has compiled the nation`s most comprehensive and
up-to-date transaction, credit, demographic and behavioral databases, and
provides the most in-depth, "atomic" level of data management, analytic
services, list services, database marketing and strategic services available
today. A TNS alliance partner, Intellidyn is headquartered in Boston and has
satellite offices in New York and around the nation to support its rapidly
expanding national client base. For more information, visit www.intellidyn.com.

About Conversen, Inc.

Conversen ushered in a new multi-channel marketing era with the release of its
fully integrated campaign execution platform. For the first time, companies have
access to a single, web based platform that provides the ability to plan execute
and report on targeted email, print, web, SMS, and social programs. Programs can
be highly personalized, dynamic or time based utilizing profile data or
recipient actions. All of this is complemented by Conversen's strategic
partnerships that offer an incredible breadth of complimentary and supporting
services. For more information about Conversen and its industry leading
platform, please visit www.conversen.com.

About iReach Marketing

A wholly-owned subsidiary of Intellidyn, iReach technology and services provide
a unique, one-stop solution for marketers to transform prospect and customer
information into response-generating personalized communications across all
marketing channels. In partnership with Conversen, iReach leverages
state-of-the-art SaaS technology, and incorporates the nation`s freshest, most
comprehensive consumer data with sophisticated personalization and database
management services from Intellidyn. iReach is a rapidly deployed, user-friendly
application enabling marketers to target multi-channel campaigns across email,
mobile, web, direct mail and social media. For more information, visit
www.ireachmarketing.com.

Intellidyn is a registered trademark of Intellidyn Corporation. All other
trademarks mentioned herein are property of their respective companies.

Anthorne Group PR
Grace Cohen, 603-428-6640
gcohen@anthorne.com or
rlevy@iReachMarketing.com

Copyright Business Wire 2010