Webtrends Adds Innovative Segmentation Capabilities to Webtrends Visitor Data Mart

PORTLAND, OR, Apr 06 (MARKET WIRE) --
Webtrends, an enterprise customer intelligence company, today announced
the addition of full segmentation capabilities to its Webtrends Visitor
Data Mart product. Webtrends Segments is an add-on to Webtrends Visitor
Data Mart and enables marketers to profile individual customers
harnessing the power of one-to-one customer intelligence, improve
conversion rates and marketing campaign effectiveness.

Webtrends has produced a short, 90-second video detailing how Webtrends
Segments for Visitor Data Mart works, here.

As companies mature and realize the importance of understanding the
behavior of their customers and prospects, they look for solutions with
robust individual-level data in each digital channel. They also look for
tools that can easily be integrated with other channels to help drive
business action.

"For brands that need to segment their customers and prospects and create
a well-defined definition of their customers, Webtrends Segments promises
to provide powerful capabilities to drive more effective targeting and
re-marketing campaigns," said Tom Butkevich, senior consultant,
e-Business projects, MetLife. "The visual aspect of this product shows
that Webtrends is following through on its promise to provide intuitive
solutions to the market that can be leveraged by many different users
throughout the analytics chain."

Why Webtrends Visitor Data Mart

The mass audience that visits a marketer's web site is comprised of
individuals. Understanding the habits, behaviors and preferences of these
individuals is as essential to a company's marketing and business success
as the aggregate trends of traditional analytics.

With Webtrends Visitor Data Mart, you can isolate individuals and their
actions, and uncover the one-to-one insight to accurately target your
online and offline marketing programs and turn the black-and-white
customer profiles in your enterprise data warehouse into full-color
portraits.

"The ultimate goal for marketers is to find the right customer segments
and communicate with them effectively. Our customers today want to do
this segmenting across all of their digital channels with deep customer
behavior, not simply aggregate trends. Webtrends is the only company that
provides a solution for this problem," said Alex Yoder, CEO, Webtrends.
"Webtrends Segments, which sits on top of Visitor Data Mart, is an
incredibly easy-to-use and intuitive interface that allows for defining
simple and complex segments, discovering new segments through visual
ad-hoc analysis and then easily pushing those customers into your action
systems such as CRM, e-mail, on-site targeting, data warehouse, or any
application of choice."

Webtrends Segments Webinar: If you are interested in learning more about
Webtrends Segments for Visitor Data Mart, you can register for our
upcoming webinar, here. The webinar will be broadcast on Wednesday, April
21st, at 1:00pm EDT / 10:00am PDT.

If you are interested in seeing more about how you can segment visitors
using Webtrends Visitor Data Mart, please visit our solutions page here.

Additional Product Updates In The Spring 2010 Product Release:

Marketing is undergoing a major transformation as more digital
innovations and channels emerge. With our Spring 2010 release, Webtrends
continues efforts to help marketing organizations broaden their ability
to have more relevant interactions with their customers across many
channels. In addition to the new Segment capabilities of Webtrends
Visitor Data Mart, the Spring 2010 product release includes updates in
Analytics in the following areas:

-- SDKs for Webtrends Mobile Analytics: provides marketers with mobile
application tracking to make the integration of mobile tracking into
native mobile applications easy.
-- Customizable traffic source reports: identify what sources are driving
traffic to a web site with the ability to customize traffic source
values such as social media, Facebook and mobile web sites.
-- Custom Reporting: offers administrators enhanced custom reporting
capabilities with increased report measures, while developers will now
have access to a new version of the Webtrends Data Extraction API.

About Webtrends Inc.
Webtrends is an enterprise customer
intelligence company that turns online and offline data into
understanding. We help organizations realize a competitive advantage by
providing insight-driven optimization of their digital channels. Our
leadership extends beyond the web analytics industry we founded in 1993
to the measurement, optimization and integration of all digital content
and customer intelligence, including web sites, social media and
paid-search advertising. Our products and services are trusted by
thousands of leading brands and global organizations, including
Microsoft, Toyota, The Coca-Cola Company, The New York Times and General
Mills. You can learn more about Webtrends products and services at
Webtrends.com or call 1.877.932.8736. Webtrends is a registered trademark
of Webtrends Inc. in the United States and other countries. All other
trademarks and registered trademarks are the properties of their
respective owners.

Media Contact:
Colin Crook
ccrook@vocecomm.com
650-269-5235
@colincrook (twitter)

Webtrends Contact:
Jascha Kaykas-Wolff
jascha.kaykaswolff@Webtrends.com
503-553-2216
@kaykas (twitter)

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