StrongMail Enables HauteLook to Deliver Millions of Email Messages to Its Members in a Matter of Minutes

REDWOOD CITY, CA, Apr 06 (MARKET WIRE) --
StrongMail, a leading provider of online marketing solutions for email
and social media, today announced that HauteLook, the exclusive online
private sale site, has switched to StrongMail to meet its email
deliverability requirements of two million messages in under five
minutes. In addition to supporting a critical component of HauteLook's
success by enabling near-simultaneous delivery of its limited-time email
offers, StrongMail is reducing HauteLook's email costs while providing a
higher level of personalization and driving incremental top-line revenue.
HauteLook is also leveraging StrongMail's social media solutions to
deploy viral customer referral and rewards programs.

Free for anyone to join, HauteLook has partnered with more than 850
premium fashion and lifestyle brands to run exclusive, limited-time
online sales events that offer its members savings of up to 75 percent
off retail prices. Since its founding in December 2007, HauteLook has
hosted more than 2,000 private sale events for women, men, kids, home and
beauty.

In order to provide HauteLook members with equal access to
limited-inventory sales events that only last between 48 and 72 hours,
the company needed to have its sales alert emails delivered in a very
short time period. With millions of members, HauteLook required a
solution that could achieve the goal of total delivery within five
minutes.

StrongMail's unique burst email delivery technology enables HauteLook to
achieve its objective while increasing personalization through a direct
connection to its database. In addition to the improved efficiencies of
real-time data transfer, StrongMail also integrates with Omniture,
enabling HauteLook to improve the targeting and relevancy of its
communications.

"StrongMail's ability to get our sales event emails to members in
near-real time is a huge benefit and competitive advantage for our
business," said Kevin Diamond, CTO of HauteLook. "With StrongMail, we are
actually providing a better experience for our members while lowering our
email costs."

"By making it possible to deliver millions of emails in a matter of
minutes, StrongMail is changing the game for retailers, financial
institutions and other organizations that stand to benefit from near
real-time communications," said Bob Tekiela, CTO of StrongMail. "This
unique capability is just one of the many benefits of providing our
technology as a dedicated solution, which is exactly why companies like
HauteLook are switching to StrongMail from more restrictive multi-tenancy
solutions offered by typical ESPs."

About HauteLook
Launched in December 2007, HauteLook brings the thrill
back to shopping through private, limited time sale events on the world's
top fashion and lifestyle brands. Every day, HauteLook offers discounts
of 50 to 75 percent off on great brands for women, men, kids, home, and
beauty. Membership is free and everyone is welcome. Visit
www.hautelook.com to learn more.

About StrongMail Systems, Inc.
StrongMail's online marketing solutions
for email and social media enable businesses to reach, engage and
influence their target audience using the most powerful channels
available to marketers today. StrongMail gives email marketers the
control and support they need to improve campaign performance, boost
deliverability and lower costs, while also leveraging the power of social
media to extend the reach of their campaigns and brand to new audiences.
Combining an easy-to-use email marketing application, high-performance
delivery system, viral-marketing tool, social media integration, and a
wide range of deliverability, strategic and supporting services,
StrongMail makes it possible for companies with all levels of resources
and expertise to take advantage of its proven solutions. Headquartered in
Redwood City, CA, StrongMail's clients include global leaders across
virtually every industry. To learn more about StrongMail, please visit
www.strongmail.com or follow us online at www.twitter.com/StrongMail or
www.facebook.com/StrongMail.

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