First Financial Holdings, Inc. Announces Second Quarter Earnings Conference Call

CHARLESTON, S.C., April 6, 2010 (GLOBE NEWSWIRE) -- First Financial Holdings,
Inc. ("First Financial" or the "Company") (Nasdaq:FFCH) announced today that the
company will host a conference call for institutional investors and bank
analysts on Tuesday, April 27, 2010 at 2:00 p.m. Eastern Daylight Time to
discuss its financial results. The conference call will coincide with the news
release announcing fiscal second quarter earnings which will be distributed
prior to the market open on Tuesday, April 27, 2010.

A live webcast of the presentation will be available at
www.firstfinancialholdings.com. Additionally, the webcast will be recorded and
available until July 31, 2010.

First Financial is the holding company for First Federal Savings and Loan
Association of Charleston, which operates 65 offices located in the Charleston
metropolitan area, Horry, Georgetown, Florence and Beaufort counties in South
Carolina and Brunswick, New Hanover and Pender counties in coastal North
Carolina offering banking, trust and pension administration services. The
Company also provides insurance and brokerage services through First Southeast
Insurance Services, The Kimbrell Insurance Group and First Southeast Investor
Services.

For additional information about First Financial, please visit our website at
www.firstfinancialholdings.com.

CONTACT: First Financial Holdings, Inc.
Dorothy B. Wright, Vice President/Investor Relations
and Corporate Secretary
(843) 529-5931
(843) 729-7005
dwright@firstfinancialholdings.com