Research and Markets: Financial Cards and Payments in Greece

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/bac5ac/financial_cards_an) has
announced the addition of the "Financial Cards and Payments in Greece" report to
their offering.

The Financial Cards and Payments in Greece report establishes the size and
structure of the market for ATMs cards, smart cards, credit cards, debit cards,
charge cards, pre-paid cards and store cards. It looks at key players in the
market (issuers and operators), number of cards in circulation, numbers
transactions and value of transactions. It offers strategic analysis of sector
forecasts and trends to watch

Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.

Key Topics Covered:

* Executive Summary
* the Frail Economy Is Negatively Affecting the Growth of Lending Products
* Greek Banks To Transform Market From Credit- To Deposit-driven Model
* Consumers Still Prefer Cash Over Cards for Smaller Payments
* National Banks Opt for Business Lending Rather Than Consumer Lending
* Banks Improved Finances More Rapidly Than Expected
* Key Trends and Developments
* Negative Economic Environment Results in Changes To Financial Card Usage
* Consumers in Greece Change Credit Card Spending Pattern
* Credit Card Issuance Criteria Tightening
* Price Sensitivity of Greek Consumers With Regard To Credit Cards Is Going To
Remain High Even After Economic Recovery
* Varying Consumers Leads To Further Segmentation

Companies Mentioned:

* Alpha Bank SA
* Efg Eurobank Ergasias SA
* Emporiki Bank of Greece SA
* National Bank of Greece SA
* Piraeus Bank SA

For more information visit
http://www.researchandmarkets.com/research/bac5ac/financial_cards_an

Source: Euromonitor International

Research and Markets
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press@researchandmarkets.com
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