Dickies` Work Glove Category Licensed to Magla Products

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Tue Apr 6, 2010 9:00am EDT

Industry Leader to Design, Produce and Distribute Dickies` Work Glove Line
FORT WORTH, Texas--(Business Wire)--
Dickies®, the innovative work wear and lifestyle apparel brand, announced today
a new licensing agreement with Magla Products, the leading manufacturer of
branded hand-safety gear and related cleaning products. Dickies` extensive
portfolio of licensees continue to deliver work wear and work-inspired lines
including bags, footwear, belts, socks, medical wear, headwear, sunglasses,
kidswear, men`s tops and junior girls apparel in addition to work gloves. 

"We continue to expand our licensee relationships to meet the needs of our
diverse customer base, adding companies that produce high-quality, innovative
products synonymous with the Dickies brand," said Michael Penn, Vice President
of Licensing for Dickies. "Magla Products has produced and designed superior,
high-performance work gloves for top-tier brands over the years." 

"We are excited to have signed a licensing agreement with the Williamson-Dickie
Mfg. Co.," said Jordan Glatt, President of Magla Products. "Both the Dickies and
Genuine Dickies brands are the premier names for work apparel. Coupled with our
innovation and product styling, they will help solidify and strengthen our
position as the leader in branded hand protection." 

Design and production of the Dickies` work gloves will begin immediately with
marketing and distribution expected to begin in the second half of 2010. 

About Dickies

Since its beginnings in Fort Worth, Texas in 1922, the Williamson-Dickie
Manufacturing Company has grown from a manufacturer of bib overalls into a
global brand powerhouse, with DICKIES work pants, shirts, denim, outerwear,
school uniforms, outdoor gear, and an extensive licensing program offering
sturdy head-to-toe clothing options for hardworking men and women of all ages,
professions, regions and interests. In addition to Dickies the Williamson-Dickie
brand portfolio includes Workrite, Kodiak and Terra. It operates through
affiliates in Canada, Mexico, China, Europe and the US as well as exclusive
distributors throughout the world. For more information, visit www.dickies.com. 

About Magla Products

Founded in 1952 with the idea to put a coating on ironing board covers to make
ironing easier and faster, Magla Products has evolved into the country`s premier
manufacturer of branded hand protection and related cleaning products. Today our
brand portfolio includes Stanley Work Gloves, Mr. Clean Household Gloves and
Reusable Wipes, and American Red Cross Disposable Medical Gloves. With a retail
base of over 100,000 store doors, a range of products can be found in just about
every major retailer in North America. For more information, visit
www.magla.com.

Edelman
Courtney Goldberg, 214-443-7588
Courtney.Goldberg@edelman.com
or
Magla Products
Steven Golub, 973-984-7998 x302
sgolub@magla.com



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