Brainlab Growing and Reaching More People

Intensified collaboration drives new brand purpose
MUNICH, Germany--(Business Wire)--
Brainlab has refreshed its brand to reflect the evolution of the company and its
new brand purpose. Brainlab is committed to making medical technology and
knowledge more impactful and accessible to physicians and their patients. Moving
away from a more traditional mission, Brainlab has created a brand purpose that
amplifies the company`s new values of simplicity, integrity and inspiration. The
ultimate driver behind the refresh is the relationship between Brainlab and its
customers.

"Brainlab has always embodied simple, user-friendly technology and has embraced
collaboration with partners. Our new brand purpose reflects these critical
company philosophies and reinforces our belief that collaboration delivers
better access to and consistency of treatment," explains Stefan Vilsmeier, CEO,
Brainlab. "Our diverse relationships, never-ending thirst for innovation and
drive to continually push boundaries have inspired this change."

The brand refresh will be accompanied by a new logo that emphasizes these
changes. Its simple lines, confident stance and streamlined feel echo the
evolution of the brand.

"Our logo is the visual representation of the one clear voice and vision that is
Brainlab," said Karen Koziatek, director of creative and brand management,
Brainlab. "It captures the passionate nature of our company and our future."

The refresh was driven internally by Brainlab with initial consultation from
Siegel+Gale, one of the world's premier strategic branding companies. To
experience the new brand, please visit: www.brainlabrefresh.com.

About Brainlab

Brainlab develops, manufactures and markets software-driven medical technology
that enables procedures that are precise, less invasive, and also less expensive
than traditional treatments.

Among the core products are image-guided systems that provide real-time
information used for navigation during surgical procedures. This utility has
been further expanded to serve as a computer terminal for physicians to more
effectively access and interpret diagnostic scans and other digital medical
information for better informed decisions.

Brainlab solutions allow expansion from a single system to operating suites to
digitally integrated hospitals covering all subspecialties from neurosurgery,
orthopedics, ENT, CMF to spine & trauma and oncology. With more than 4,700
systems installed in over 80 countries, Brainlab is a market leader in
image-guided technology.

The privately held Brainlab group, founded in 1989, is headquartered in Munich,
Germany and today employs 950 people in 16 offices across Europe, Asia,
Australia, North and South America.

For more information, visit Brainlab at www.brainlab.com.

Kate Franco
Brainlab
708-486-1915
kate.franco@brainlab.com

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