Semphonic Announces Mobile Product Offering

SAN FRANCISCO, CA, Apr 06 (MARKET WIRE) --
Semphonic, the world's largest independent Web analytics consultancy,
announced today a comprehensive mobile program designed to help companies
"Get SMART with Mobile." Headed by mobile expert and Semphonic Vice
President Greg Dowling, the "SMART" program is designed to break down the
mobile platform into actionable steps that culminate in a highly
customized and effective mobile presence.

"The 'SMART' acronym is our way of segmenting the key aspects of a
successful mobile program," said Dowling. "By focusing on the strategy,
measurement, analysis, reporting and tactics, we're able to help
companies make pragmatic choices in developing a mobile product offering."

"Mobile has rapidly become the home of key interactions with customers
for businesses of all sorts," said Semphonic President Gary Angel. "It's
absolutely critical for businesses to make mobile advancements
appropriate to their objectives and customer demand."

"Too often we see a company create an ineffective app or mobile presence
based solely on 'keeping up with the Joneses,'" said Dowling. "Our SMART
program is aimed at building a highly efficient mobile program from the
ground up -- it's this strong foundation that can enable a company to
make truly powerful impressions on the platform."

Semphonic has pioneered the way that enterprises leverage Web analytics
data through Functional, Use Case and Behavioral Segmentation analysis
projects. The company, which created the "Analytics Roadmap," focuses on
maximizing the value that harvested data can provide to all key
stakeholders within a company.

"The high level strategy and analysis required to produce mobile success
is right in our wheelhouse," said Angel. "From assessment to
implementation, mobile isn't something to be taken lightly, a quality
mobile presentation can create transcendent results -- one that is
lacking can snowball into a logistical and costly nightmare."

For more information about the "Get SMART with Mobile" program, visit:
http://semphonic.com/in/inmobile.aspx

About Semphonic
Semphonic is the world's largest independent Web
analytics consultancy, with headquarters in San Francisco and offices in
Boston, New York, Washington, DC and Portland, OR. Founded in 1997, the
company has helped leading corporations, government agencies and
non-profits achieve measurable improvement in the performance of their
web channel. Clients include American Express, Charles Schwab, National
Cancer Institute, Nokia, Genentech and Charles Schwab. Semphonic is also
the driving force behind the premier web analytics conference, X Change.

Contact:
Wesley Yee
Semphonic
888-517-2171
wyee@semphonic.com

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