Antenna's Next-Generation Mobility Platform Available to Early-Adopter Customers and Partners

JERSEY CITY, NJ, Apr 06 (MARKET WIRE) --
Antenna Software, delivering real business mobility to the world's most
demanding enterprises, today announced an exclusive early-adopter program
of its next-generation enterprise mobility platform, AMP 3.0.

The new platform lets organizations embrace the most exciting mobile
devices in the market today, from Android to the iPhone, and enables
businesses to take User Interface (UI)-rich mobile applications to the
next level by reaching beyond the enterprise workforce to their partner
and customer communities. In doing so, AMP 3.0 addresses the enterprise's
need for centralized management, industrial strength security,
unsurpassed performance and, very importantly, well-designed, intuitive
and collaborative applications that ensure high user adoption.

"High-ranking priorities for the enterprise include compelling and
UI-rich applications optimized for the mobile environment," said Stephen
Drake, program vice president for mobility and telecom research at IDC.
"As such, it is vital that organizations embrace transformative
technologies to position themselves favorably to drive collaboration,
productivity and innovation through the use of mobile applications."

AMP 3.0 is designed from the ground up to enable organizations to gain a
competitive advantage by using mobility to transform the way people work
and businesses run. The culmination of two leading enterprise mobility
platforms coming together, AMP 3.0 is comprised of Antenna's AMP 2.0 and
Dexterra's Concert, which was acquired by Antenna in June 2009. After
identifying the core strengths of each offering, the company melded the
two and added innovative new features, creating a best-in-class
enterprise mobility platform for companies to build, deploy and manage
any application to any device to any user.

"Our organization is eager to take advantage of new features and
functionality in AMP 3.0, especially around the enhancements we can
leverage with our current Windows Mobile application," said John Rinaldi,
system architect service management and mobility, ThyssenKrupp Elevator,
one of the world's leading elevator companies and Antenna customer.
"Additionally AMP 3.0 will allow us to take advantage of new and emerging
devices, such as iPhone and Android, giving ThyssenKrupp the flexibility
to build state-of-the-art mobile applications on the device that is right
for the job."

In addition to addressing mobility requirements of the enterprise, AMP
3.0 is designed to enable Antenna's many reseller and OEM partners to
quickly bring to market AMP-powered mobile applications to their own
target markets. According to Vance Blakely, president and CEO of
Softechnologies Corporation: "As an early adopter of AMP 3.0, our
developers can ramp up quickly on the latest AMP technology to leverage
all of its new innovations for our customers. The Antenna Partner Program
has afforded us immeasurable value in partner enablement, training and
market development."

AMP 3.0 is a comprehensive software platform built on proven,
standards-based technology for building, deploying and managing mobile
enterprise applications. Both enterprise customers and Antenna partners
have the flexibility to implement AMP as software-as-a-service (SaaS) or
on-premise. A significantly enhanced AMP Studio, the
build-once-deploy-to-many mobile application development environment is a
key part of the AMP 3.0 release. New and enhanced capabilities of AMP
Studio include:

-- Added support for developing native Google Android applications -- in
addition to RIM Blackberry, Apple iPhone, Windows Mobile, Symbian S60
-- all in a single development environment;
-- More intuitive and richly designed UI with graphical drag and drop
application modeling and automatic screen generation;
-- Flexibility to take generated application code and fully customize in
native IDE (Xcode, RIM JDE, Visual Studio .NET, etc.) to maximize
device integration;
-- Streamlined workflow tools and reusable components that simplify the
backend integration and enable faster debugging;
-- Robust, enterprise-wide security policies fully controllable from AMP
Management Center;
-- Built-in language localization and application UI branding
capabilities to easily and fully tailor applications for greater
usability.

"Our goal was to deliver innovative new features and an integrated
mobile technology platform to the market within one year of the Dexterra
acquisition and I am thrilled that we are firmly on course," said Jim
Hemmer, president and CEO, Antenna Software. "AMP 3.0 not only brings
together the best of the AMP and Concert platforms, but it signifies a
unified company operating as one. Antenna customers and partners will
enjoy greater diversity, flexibility and usability -- and a growing
portfolio of mobile apps that will vastly improve the way they engage
with their own employees and customers."

As part of this exclusive program, Antenna will offer qualified customers
and partners comprehensive training and support to build trial
applications on the enhanced platform with no cost or commitment. For
more information about the Early Adopter program and AMP 3.0
availability, please contact sales@antennasoftware.com or call
888-723-2832.

About Antenna
The Antenna Mobility Platform(TM) (AMP) powers the
real-time mobile enterprise -- a must for today's fast-moving,
always-connected and customer-driven world. Delivered as a hosted
service, AMP makes going mobile simple, secure and cost effective with
end-to-end management and reporting of wireless messages, network
connections, users, applications and devices. Antenna's broad portfolio
of industry-focused mobile applications streamline and improve processes
and can be easily configured to meet unique needs. AMP applications run
on any mobile device platform, including Apple iPhone, RIM BlackBerry,
Windows Mobile, Windows, Symbian and Google Android. With more than a
decade of proven success with Global 1000 customers, Antenna is the
global industry leader with a passion for mobility, a commitment to
excellence and an unwavering focus on customer success. Follow Antenna on
Twitter @AntennaSoftware.

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