Unica Launches Partner Solution Platform

WALTHAM, MA, Apr 06 (MARKET WIRE) --
Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing
software solutions, today announced its Partner Solution Platform. The
Unica Partner Solution Platform provides critical features and
integration tools that Unica partners can leverage to complement their
services and automate integration with Unica products, allowing them to
streamline delivery and management of comprehensive marketing solutions
to joint customers.

"Marketing service providers and agencies are critical influencers and
thought leaders for marketers," said Yuchun Lee, CEO, Unica. "The
introduction of the Partner Solution Platform is a key component of our
continued strategic focus on providing leading technology and integrated
closed loop processing with partner solutions to more effectively deliver
value to our customers. Our recent acquisition of Pivotal Veracity and
its email deliverability technology increased the appeal of our solutions
to marketing service providers, making this the right time to broaden our
partner offerings and standardize integration conventions across our
products."

The Unica Partner Solution Platform is the most comprehensive marketing
technology platform for partners in the marketing technology sector.
Through the platform, participating partners will gain access to key
capabilities and connectors that standardize and simplify two-way
integration with Unica's leading Enterprise Marketing and OnDemand
Marketing suites. Specifically, Unica partners can tap into the Partner
Solution Platform to leverage:

-- Unica Pivotal Veracity for improved email deliverability and
email/mobile content rendering: Pivotal Veracity has long been a
critical technology for Email Service Providers. As a key capability
within the Partner Solution Platform, Unica will continue to enhance
functionality to serve these partners and their customers, increase
the ease of application integration, and provide integrated pricing
for participating partners.
-- Two-way integration with Unica's campaign management and centralized
decisioning engine: Participating partners will be able to leverage a
connector to automate the extraction and transfer of lists between
Unica's market-leading campaign management application, Unica
Campaign, and partner email applications. The connector will also
automate the pull of email response data back into Unica Campaign to
facilitate cross-channel campaign analysis and future campaign
decisioning.
-- Two-way integration with Unica's email marketing application:
Participating partners can opt to use Unica eMessage in conjunction
with Unica Campaign and leverage a connector to integrate with their
own email delivery operation.
-- Integration for online web behavioral analytics: Partners can leverage
a connector to access critical online behavioral data and pull
targeted customer segments directly from Unica NetInsight OnDemand
into their applications to enhance customer profile information,
support cross-channel campaign decisioning, or drive remarketing
programs.
-- Unica NetInsight online behavioral data mart: Partners desiring
comprehensive access to web behavioral data can opt to leverage the
NetInsight data mart to fast track integration of online and offline
data. The NetInsight data mart is an open, structured repository of
individual level online behavioral data that can be directly accessed
by Unica or other third party applications.
-- Partner data and technology services integration with Unica
Interactive Marketing OnDemand: The Partner Solution Platform will
also serve as an integration point between Unica Interactive Marketing
OnDemand and partner services including data hygiene cleansing,
enhancement, and integration. For example, pre-defined and integrated
partner data enhancement packs will offer Unica Interactive Marketing
OnDemand customers access to a wider and richer set of customer
demographic data. Similarly, the platform will enable partners to
white label the application and incorporate their own templates and
other intellectual property in order to deliver a comprehensive
solution to their customers.

In coming quarters, Unica will continue to build on the initial
momentum of the platform with integration tools supporting additional
Unica products and partner services offerings.

"We're excited about this from several angles," said David Geisinger,
vice president, Technology Solutions, Merkle, Inc. "First, we currently
manage a number of marketing solutions for a variety of clients and
leverage Unica products including Campaign and Pivotal Veracity.
Simplified integration with our solutions will streamline our ability to
serve existing clients and enable us to get new clients up and running
more efficiently and effectively. Second, we're thrilled to extend our
data management and campaign execution services to customers of Unica
Interactive Marketing OnDemand. Directly integrating our data management
solutions via Unica's Partner Solution Platform will make our data
processing capabilities and our aggregated data file more accessible to
mid-market buyers and dramatically reduce time to market for our
customers."

"We have a longstanding relationship with Unica and have many joint
clients that use Unica's suite as a key enabler of their marketing
solutions," said Chris Harrison, CTO, Epsilon. "Unica's new Partner
Solution Platform offers a compelling opportunity to expand our
integration in product and data services, resulting in significant
benefits to our clients -- from expedited implementation times to more
multi-channel opportunities."

"Unica Pivotal Veracity is a key partner for Silverpop," said Bill
Nussey, CEO, Silverpop. "Their technology helps ensure our customers'
messages get delivered and that the messages are displayed properly when
they arrive."

"The flexibility of NetInsight, paired with the rest of the Unica suite,
offers marketers a real opportunity to integrate their online and offline
data and truly achieve the vision of cross-channel dialog," said Jon
Hollander, CIO, Database Marketing, Harte-Hanks. "We're excited to see
Unica formalizing the platform and focusing specifically on solutions to
help its partners deliver more effectively."

"We are pleased to see Unica continue to extend its robust open
architecture especially in the area of email marketing," said Ed Forman,
CTO, Targetbase. "This further enhances our ability to seamlessly deliver
a cohesive interactive marketing solution to our customers."

"CSG's Quaero and Unica have a long successful history of helping
companies drive new revenue by executing accurate and relevant marketing
communications," said Naras Eechambadi, senior vice president, Quaero, a
CSG Solution. "We welcome these added capabilities especially as it
pertains to enhancing the marketing communications capabilities we offer
our clients. This open architecture approach leverages our existing
communications infrastructure and promises to bring real benefit to our
customers' businesses."

Unica partners include leading marketing service providers such as
Acxiom, Allant, AmberLeaf, Epsilon, Equifax, Harte-Hanks, Merkle, Pluris
Marketing, Quaero, a CSG Solution, Rapp, RiverPoint Solutions, Silverpop,
SmartBase Solutions, Targetbase, Zrinity, and many others.

Unica's product offerings will be showcased at the company's upcoming
user conference, the Marketing Innovation Summit, May 16-19, at the JW
Marriott Grande Lakes in Orlando. For additional information on MIS,
please visit www.mis2010.com/.

About Unica
Unica Corporation (NASDAQ: UNCA) is the recognized leader in
marketing software solutions. Unica's advanced set of enterprise
marketing management and on-demand marketing solutions empowers
organizations and individuals to turn their passion for marketing into
valuable customer relationships and more profitable, timely, and
measurable business outcomes. These solutions integrate and streamline
all aspects of online and offline marketing. Unica's unique interactive
marketing approach incorporates customer analytics and web analytics,
centralized decisioning, cross-channel execution, and integrated
marketing operations. More than 1,000 organizations worldwide depend on
Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the
globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo,
and NetInsight are registered trademarks of Unica Corporation. All other
product names, service marks, and trademarks mentioned herein are
trademarks of their respective owners.

Forward-looking Statements
The information provided in this press
release above contains forward-looking statements that relate to future
events and future financial performance of Unica. These forward-looking
statements are based upon Unica's historical performance and its current
plans, estimates and expectations and are not a representation that such
plans, estimates, or expectations will be achieved. These forward-looking
statements represent Unica's expectations as of the date of this press
announcement. Subsequent events may cause these expectations to change;
and Unica disclaims any obligation to update or revise the
forward-looking statements in the future. Matters subject to
forward-looking statements involve known and unknown risks and
uncertainties, including those factors listed in the Company's Annual
Report on Form 10-K for the fiscal year ended September 30, 2009 under
"Risk Factors", which factors could cause Unica's performance or
achievements to be materially different from those expressed or implied
by the forward-looking statements.

Contacts:
Dan Ring
Unica
781-487-8641
dring@unica.com

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