Companies Look to Take Advantage of Mobile Marketing Opportunities

* Reuters is not responsible for the content in this press release.

Tue Apr 6, 2010 9:09am EDT 

  ROCKVILLE, MD, Apr 06 (MARKET WIRE) -- 
MarketResearch.com has announced the addition of Javelin Strategy &
Research's new report "2010 Mobile Marketing and Advertising: Financial
Institutions Losing Revenue Opportunities, While Telcos Charge Ahead," to
their collection of Smart Phone market reports. For more information,
visit
http://www.marketresearch.com/redirect.asp?progid=67618&productid=2613829

    Despite coming out of a recessionary year in which advertising and
marketing budgets were slashed, mobile marketing remained steady, and in
some cases showed gains. Financial institutions, however, lost ground to
wireless operators, ISPs and merchants. SMS text remains the means to
reach the greatest number of consumers, but the rapidly rising
percentages of smartphone users and the success of the Apple app store
has increased the need for developing a greater mobile web and
in-application advertising presence. This report covers the mobile
marketing and advertising landscape, including consumer likelihood,
preferences and adoption of mobile marketing and location-based services,
consumer methods of response, and segments to target.

    Topics covered in the report include...


--  What is consumer acceptance of mobile marketing and advertising?
--  Which consumer segments should be targeted with mobile marketing?
--  What are consumer preferences toward mobile marketing campaigns?
--  How do consumers react when they accept mobile marketing messages?
--  What is consumer acceptance of location-based marketing and couponing?
--  What is the importance of search in marketing campaigns?
--  Which segments should be targeted with location-based marketing
    campaigns?
--  What are current examples of different types of mobile marketing and
    advertising?
--  How should mobile marketing campaigns be implemented within the
    existing ecosystem of telcos, FIs and consumers?

    

For more information, visit
http://www.marketresearch.com/redirect.asp?progid=67618&productid=2613829

    

Contact:
Gregg Kellett
MarketResearch.com
gkellett@marketresearch.com
240.747.3008 

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