Datamax-O'Neil's New Valued Partner Program for EMEA Energizes Channel Relationships

VALENCE, FRANCE, Apr 06 (MARKET WIRE) --
Datamax-O'Neil, part of Dover Corporation's Product Identification
Platform and global provider of label and receipt printing solutions,
announced the expansion of its Valued Partner Program (VPP) to its
partners in the EMEA region. The innovative channel program has been
structured to reduce channel conflict, adapt to evolving European
integration, bring consistent channel structure based on business models,
and offer a number of marketing and sales-related advantages.

The VPP for EMEA builds on the successful foundation that has been
established for Datamax-O'Neil partners in other regions of the world,
but has been tailored specifically for EMEA. In the new program, all
transactions with Datamax-O'Neil within the Eurozone will take place in
Euros. In addition, each product category (stationary and portable
printers) will have a simple discount off the list price. Further, the
program is designed to offer growth incentives in the form of rebates and
market development support that are tied to performance.

"Datamax-O'Neil and our EMEA partners are uniquely positioned for growth,
and the Valued Partner Program is definitely a win-win for us and our
partner community," said Christian Bischoff, Datamax-O'Neil's regional
general manager for EMEA. "The automatic identification market is growing
rapidly, and the partners that can offer a high value proposition in the
sales process will ultimately be more successful. Our program is designed
to help our resellers take advantage of this dynamic market with a number
of benefits that will grow their business and customer base."

The program will be implemented during the second quarter of 2010 and
executed throughout the remainder of the year. Other benefits of the
Valued Partner Program include enhanced customer service and technical
support, a variety of training options, on-line technical tools, and
numerous go-to-market resources designed to increase sales opportunities
and market exposure.

"Our new program, combined with Datamax-O'Neil's broad range of products
which has been expanded by the recent Extech acquisition, gives our
partners a unique competitive position that will allow them to build a
successful future," Bischoff concluded.

About Datamax-O'Neil
Datamax-O'Neil is a trusted global provider of
stationary and portable label and receipt printing solution products that
enable manufacturing and supply markets to capture the benefits of
automated product identification and automated legal and financial
transactions. Datamax-O'Neil is the barcode and mobile printing business
group of Dover Corporation's Product Identification Group (PIDG), a
global platform entity with products and services covering all the
leading marking technologies and applications. The company's products
address a wide variety of applications, including those in the
industrial, healthcare, retail, automotive and ticketing market sectors.
Datamax-O'Neil is headquartered in Orlando, Florida, and maintains key
facilities in California, Illinois, and France, as well as sales and
technical support offices around the world.

Contact Datamax-O'Neil
Chip Glisson
Marketing Communications Dir.
Tel: 407-523-5562
Fax: 407-523-5668
Email Contact

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