Vivek Badrinath named CEO of Orange Business Services

* Reuters is not responsible for the content in this press release.

Tue Apr 6, 2010 9:36am EDT

PARIS--(Business Wire)--
Following the February 25 unveiling of the France Telecom Group`s new management
team, Vivek Badrinath, 40 years old, an Ecole Polytechnique -Télécom (Paris)
graduate, assumes today his new responsibilities as executive vice president in
charge of Enterprise Communication Services, grouping Orange Business Services
and the Enterprise Line of Business. Based in Paris, Vivek Badrinath will report
to Stéphane Richard, chief executive officer of France Telecom-Orange, and will
be a member of the Group`s Executive Committee. 

Most recently Vivek Badrinath was executive vice president in charge of the
Networks and Operators division of France Telecom. In this position, he led,
among others, the enhancement of the Orange Business Services network,
particularly in Asia Pacific, Latin America and Middle East. As a result of
those significant upgrades, the network is now cloud-ready, capable of handling
in-the-cloud "as a service" applications and security as well as converged
voice, video and telepresence services. 

"I look forward to drive further the rich tradition at Orange Business Services
of superior customer service, network strength, and services and solutions
innovation," said Vivek Badrinath, chief executive officer, Orange Business
Services. "Leveraging its customer centric model, Orange Business Services has
understood the evolving business needs of global enterprises. Orange aims to
provide businesses with simpler, safer and more flexible services at an
international scale, in areas such as real-time applications, collaboration,
security, infrastructure, and vertical solutions." 

Building on a 17 years experience in the telecom industry, Badrinath brings
strong international, innovation and customer service expertise. After beginning
his career at the French Ministry of Industry in 1992, Vivek joined the Group`s
Long Distance Networks Department in 1996 before moving to be CEO of Thomson
India in 2000. He returned to the Group as chief technical officer of Orange in
2004. 

With services available in 220 countries & territories and a local presence in
166, Orange Business Services is the global market leader for communication
solutions to businesses, awarded in 2010 for the fourth consecutive year "Best
Global Operator" by the World Communication Awards. The Enterprise Line of
Business strengthens Orange`s offers to businesses by coordinating the
deployment of the enterprise portfolio in the 32 countries where the Group has a
strong domestic presence. 

About Orange

Orange is the key brand of France Telecom, one of the world`s leading
telecommunications operators. With 131.8 million customers, the Orange brand now
covers Internet, television and mobile services in the majority of countries
where the Group operates. At the end of 2009, France Telecom had consolidated
sales of 50.9 billion euros, including its activities in the United Kingdom, and
at Dec. 31, 2009, the Group had a customer base of almost 193 million customers
in 32 countries. These include 132.6 million mobile customers and 13.5 million
broadband Internet (ADSL) customers worldwide. Orange is the number three mobile
operator and the number two provider of broadband Internet services in Europe
and, under the brand Orange Business Services, is one of the world leaders in
providing telecommunication services to multinational companies. 

The Group's strategy, which is characterized by a strong focus on innovation,
convergence and effective cost management, aims to establish Orange as an
integrated operator and benchmark for new telecommunications services in Europe.
Today the Group remains focused on its core activities as a network operator,
while working to develop its position in new growth activities. To meet customer
expectations, the Group strives to provide products and services that are simple
and user-friendly, while maintaining a sustainable and responsible business
model that can be adapted to the requirements of a fast-paced and changing
eco-system. 

France Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and on the
New York Stock Exchange. 

For more information (on the Internet and on your mobile): www.orange.com,
www.orange-business.com, www.orange-innovation.tv

Orange and any other Orange product or service names included in this material
are trade marks of Orange Personal Communications Services Limited, Orange
France or France Telecom.

Orange Business Services - Global, Europe and Asia Pacific
Frédéric Gielec, +33 1 46 46 2189
frederic.gielec@orange-ftgroup.com
or
Orange Business Services - Americas
Elizabeth Mayeri, +1 212 251 2086
elizabeth.mayeri@orange-ftgroup.com
or
Orange
Sebastien Audra/Erika Gelinard, +33 1 44 44 93 93
service.presse@orange-ftgroup.com



Copyright Business Wire 2010

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