NetReach Web Development Technology Helps Parkway Council Foundation Promote Philadelphia`s Parkway District as a Destination

AMBLER, Pa.--(Business Wire)--
A new website makes it easier for city residents and out-of-town visitors alike
to get up-to-date information on what`s happening with the museums and cultural
institutions along Philadelphia`s Benjamin Franklin Parkway. Designed by
NetReach, a professional web development and software company,
http://www.parkwaymuseumsdistrictphiladelphia.org/ is an engaging portal that
provides an overview of where to go and what to see, with details on each member
of the Parkway Council Foundation.

Built with NetReach`s content management system (CMS) software, cmScribe, the
site presents each organization`s information in a consistent format and allows
each member to update its own information without any special programming
skills.

"As we were developing the site, we found the real challenge was that each
institution is used to controlling its own message," said Judi Rogers, executive
director of the foundation, which has 15 members, including museums, schools and
businesses.

NetReach worked closely with Rogers and the foundation`s board to develop a
strategy that addressed all members` objectives while meeting the informational
needs of various audiences, including families, students and teachers, and
out-of-town visitors. If member organizations need to change ticket prices,
times or other information, they can enter the change once on their
organizational page, and it`s instantly updated throughout the site. By handling
website content using cmScribe`s custom web application development tools, users
have access to this updating capability at a fraction of the cost of custom
programming.

An events feed from PhillyFunGuide.com keeps site content current with little or
no hands-on maintenance-a big plus in any environment, but especially
not-for-profit. The site also allows visitors to subscribe to an aggregated
Twitter feed to get up-to-the-minute information from all members in a single
stream.

"I will change featured events on the home page periodically, but I shouldn`t
have to touch the website very often," says Rogers.

Using Google API, the website developers also built an interactive map that
enables users to bring up information about each member, link to its website
and/or get driving directions.

About NetReach

NetReach is a professional web development company with deep roots in strategic
marketing. Founded in 1994, NetReach helps commercial and not-for-profit clients
maximize their return on investment in Internet marketing, commerce and web
application development initiatives. NetReach serves clients in healthcare and
public health, education, the arts and other markets. For more information, call
215-283-2300 or visit www.netreach.com.

NetReach
Stephen Bouikidis
Executive Vice President
Phone 215-283-2300 x 147
Fax 215-283-2335
Stephen@netreach.com

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