Research and Markets: 2010 Prepaid and Gift Card Market: Challenging Year Calls for New Growth Strategies

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/bc584d/2010_prepaid_and_g) has
announced the addition of Javelin Strategy & Research's new report "2010 Prepaid
and Gift Card Market: Challenging Year Calls for New Growth Strategies" to their
offering.

This will be a challenging year for the prepaid and gift card industry as new
regulations cause a shift to more consumer friendly, less costly products.
Consumer usage of combined gift and prepaid products fell by 5% in 2009 to 61%,
as the U.S. entered its second year of recession. Indications from leading
stakeholders suggest that the market has rebounded and will regain momentum in
2010 as products reposition with lower costs and better functionality.
Additionally, industry consolidation will accelerate as the prepaid and gift
market continues to mature and as regulation reduces fee income options for many
providers.

Primary Questions:

* What are the key trends in prepaid and giftproduct transacting?
* Who uses prepaid and gift products and what demographic patterns are
associated with users of each product?
* What market forces are influencing change in the prepaid and gift markets?
* How are the major card networks driving prepaid and gift business?
* What merchant and positioning strategies are proving effective in building
demand for prepaid and gift vehicles?
* Are gift card users demographically similar to general purpose prepaid users?

Methodology

The consumer data in this report is based on data collected online from:

* A random sample panel of 3,294 consumers collected in November 2009, with an
overall margin of sampling error of 1.71 percentage points at the 95% confidence
level. The surveys targeted respondents based on representative proportions of
gender, age, and income compared to the overall U.S. online population. Rounding
(in the underlying numbers) in charts accounts for the slight differences in
totals.

Key Topics Covered:

* Overview
* Primary Questions
* Methodology
* Executive Summary
* Prepaid and Gift Establishing A Core Position
* Regulatory Issues
* Network Focus
* MasterCard International
* Prepaid/Gift Product Focus
* Closed-Loop and Open-Loop Systems
* Non-Reloadable and Reloadable Products
* Visa Inc
* Discover Network
* American Express
* Selected Major Merchant Programs
* Western Union
* Walmart
* H&R Block Bank
* Table of Figures
* Companies Mentioned
* and much more...

For more information visit
http://www.researchandmarkets.com/research/bc584d/2010_prepaid_and_g

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

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