Sabre and British Airways Sign New Long-Term Global Distribution Agreement

New Agreement Gives Agencies Full Content Certainty
SOUTHLAKE, Texas--(Business Wire)--
Sabre Travel Network, the world`s leading provider of high performance solutions
for the travel industry, and British Airways, the UK`s leading international
airline, have signed a new three-year global distribution agreement, providing
agencies and corporations around the world with continued access to the
airline`s full content and inventory via the Sabre global distribution system
(GDS).

Through this new agreement, Sabre-Connected agencies will continue to access all
of British Airways` published fares and inventory including those sold through
other direct and indirect channels. The opt-in levels previously established by
Sabre for the UK and Ireland remain unchanged.

John Mornement, Head of Selling and Distribution for British Airways, said:
"Sabre is an important partner for British Airways and we're delighted that
we've reached a global agreement for their agents, which allows them to continue
to access all our published fares and inventory. We are pleased to be working
with the team at Sabre to enhance how we sell British Airways through their GDS,
both to demonstrate the value of flying with us and to increase the
opportunities for selling ancillary services."

British Airways will work with Sabre to introduce the sale of these ancillary
travel products through the GDS. Corporations and agencies will be able to
complete the sale using a new functionality based on industry technology
standards known as Electronic Miscellaneous Documents (EMD). This new solution
has been adopted by the travel industry to allow agents to sell, report on and
accept payments for ancillary products. It ensures that travelers are clear
about their options, and integrates into an agency`s existing back-office
system. EMD is compatible with global financial settlement organizations
Airlines Reporting Corporation (ARC) and Billing and Settlement Plan (BSP).

"Our new agreement with British Airways meets the evolving needs of our agency
customers," said Martin Cowley, Senior Vice President for Sabre Travel Network,
Europe, Middle East and Africa. "Agents can be assured of receiving full content
and inventory via our GDS, as well as our commitment to work with them on an
easy way to pay for and settle new ancillary services. Supporting airline
merchandising strategies and making these available in the GDS channel has
always been a focus for Sabre, as seen by our track record of delivering
merchandising capabilities for a number of carriers including United Airlines,
Qantas and WestJet," he said.

Earlier this year, Sabre became the first company to win an `Innovation Award`
for its leadership in merchandising, awarded at London`s Business Travel Show.

The new distribution agreement between Sabre and British Airways took effect
from 1 April 2010.

About Sabre Travel Network

Sabre Travel Network is the world`s leading provider of high-performance travel
solutions. By combining its unique expertise and leading technology, Sabre
powers business performance across the travel industry. Sabre`s multi-channel
merchandising and procurement solutions enable corporate and leisure agencies,
corporate travel programs, airlines, hotels and other travel suppliers around
the world to make money, save money and provide better customer service.

Sabre Holdings connects people with the world`s greatest travel possibilities by
retailing travel products and providing distribution and technology solutions
for the travel industry. More information about Sabre Holdings is available at
http://www.sabre-holdings.com.

About British Airways

British Airways is the UK`s largest international scheduled airline, flying more
than 33 million people a year to over 150 destinations worldwide.

Sabre Holdings
Pam Wong, +44 (0) 208 538 8653
Mob: +44 (0)7 968 902 626
pam.wong@sabre.com
or
British Airways press office
Amanda Allan,+44 (0) 20 8738 3153
amanda.allan@ba.com

Copyright Business Wire 2010