A Wave of Entertaining Celebrations Comes to Myrtle Beach in May

Coastal Destination Welcomes Myrtle Beach MayFest, a Month of Free Concerts,
Celebrities and Festivals
MYRTLE BEACH, S.C.--(Business Wire)--
The Myrtle Beach area of South Carolina is introducing four inaugural events to
its quintessential summer entertainment lineup along with the official
introduction of its first-ever oceanfront boardwalk. The month of festivities
coined as Myrtle Beach MayFest will be marked by celebrity appearances, music,
food and entertainment for all ages, along with a variety of special hotel deals
throughout the month.

Long-known for its plethora of affordable attractions and activities that appeal
to a wide range of travelers, the Myrtle Beach area is energized to preempt
summer with its MayFest celebrations.

"May is a beautiful time to enjoy a getaway in Myrtle Beach before the height of
summer," said Brad Dean, Myrtle Beach Area Chamber of Commerce/CVB, "We`re
thrilled to host such an array of exciting and family-friendly events to enhance
the Myrtle Beach experience for our visitors."

Kicking off MayFest is the Arts & Film Celebration on May 1st with a lineup that
includes free celebrity meet-and-greets with Alex Meraz of "Twilight: New Moon"
and Catherine Bell of Lifetime Movie Network`s "Army Wives." Visitors will enjoy
outdoor movies, R&B and jazz bands, food, arts and craft vendors, fireworks and
more. The event will be held in conjunction with Arts & Film Celebration Week,
April 24-May 2, with the F.A.M.E. (Film, Arts, Music, Entertainment) Festival
starting the week.

On May 15, 2010, Myrtle Beach will officially unveil its brand new, mile-long,
oceanfront boardwalk with a ribbon cutting ceremony and Beach Music Festival. To
welcome this exciting new addition to the beach-front community, Buddy Valastro
of TLC`s "The Cake Boss" will be on-site building a celebratory beach-themed
flip-flop cake. The weekend will include free performances by eight beach music
acts like Ben E. King, the Coasters and the Embers among others, followed by a
fireworks spectacular to conclude the weekend.

The month-long party continues with the Beach Blast! Christian Music Festival on
May 22, 2010. The ticketed event will feature a host of musical acts including
TobyMac and The Afters, Kutless, speaker David Nasser and a variety of food,
arts and crafts exhibitors - ending the evening with a fireworks display.

To conclude the May festivities, Memorial Day weekend will feature a free
concert with headliner Jordin Sparks - winner of American Idol`s sixth season -
along with other Disney & Nickelodeon performers Mitchell Musso, Drake Bell,
Jasmine Richards and Savannah Outen. Families will also be treated to very
special free celebrity meet-and-greets with such notable Disney & Nickelodeon
favorites as: Nathan Kress of "iCarly," Savannah Outen of "Hannah Montana,"
Jasmine Richards of "Camp Rock," Drake Bell of "Drake and Josh," Tiffany
Thornton of "Sonny with a Chance" and Debby Ryan of "Suite Life on Deck."
Visitors can also enjoy a massive Memorial Day parade with celebrity veteran and
NASA astronaut, Buzz Aldrin who is currently competing on ABC`s "Dancing with
the Stars" and will serve as the parade`s Grand Marshal.

For specific dates/times and more information on Myrtle Beach MayFest and
special hotel offers that include oceanfront accommodations, please visit
www.MyrtleBeachMayfest.com.

The Myrtle Beach area, popularly known as the Grand Strand, stretches from
Little River to Pawleys Island, comprising 12 distinct cities along the South
Carolina coast. Home to world-class golf, 60 miles of sandy beaches, an
assortment of entertainment and family attractions and Southern hospitality, the
Myrtle Beach area presents the quintessential vacation experience.

For additional information on the Myrtle Beach area, visit
www.visitmyrtlebeach.com or call (888) Myrtle-1.

M Booth & Associates
Seagren Doran or Sally Alfis, 212-481-7000
mybeach@mbooth.com

Copyright Business Wire 2010