Cinedeck Makes US Industry Debut at NAB 2010; Demonstrates World's First Camera-Mountable, Cinema Quality Recording,

NEW YORK, NY, Apr 06 (MARKET WIRE) --
NAB 2010 Booth #SL10323 -- Cinedeck (www.cinedeck.com) today announced it
will make its US industry debut of the world's first camera-mountable,
HDMI/HDSDI recording, monitoring, playback and editing device for the
production community at NAB 2010 in Las Vegas next week. Cinedeck will
join CineForm in booth #SL10323, where Cinedeck creator, Charles
d'Autremont, will showcase Cinedeck for NAB attendees.

Designed by cinematographers for cinematographers, Cinedeck is already
heralded as defining an entirely new category of extremely portable,
affordable, platform agnostic, cinema-grade recording and monitoring
solutions for anyone with an HDMI, HDSDI or LAN camera. Additionally,
Cinedeck is proving to offer significant investment protection, enabling
many legacy cameras with high quality sensors to bypass their low quality
on board tape recorders (DV, HDV, DVCPRO-HD). As a result, Cinedeck
effectively extends the life of a wide array of camera equipment for
production rental houses, cinematographers, and industrial users.

"Cinedeck has been so well received since we first came on the scene in
February, and NAB 2010 is our opportunity to demonstrate that it
accomplishes everything we said it would," said Charles d'Autremont,
creator of Cinedeck. "We're especially grateful to CineForm, who will
also be showing the NAB audience not only how powerful Cinedeck truly is,
but also how it fits into a camera-to-post production workflow. We're
excited to make our US debut at NAB and to see first-hand the reaction to
what we've created."

Charles d'Autremont will also be making several appearances during NAB
2010 to talk about the challenges facing cinematographers and producers
in the field, and the inspirations behind the creation of Cinedeck. In
addition to its presence in the CineForm booth (#SL10323), the Company
encourages attendees -- and those who cannot attend NAB -- to tune in to
the following NAB programs:

-- Post Magazine's Post-TV Live (http://www.vimeo.com/10680392)
-- NAB 2010's The Post Pit
(http://www.nabshow.com/2010/education/post_pit.asp)
-- The Digital Production Buzz live audio podcast
(www.digitalproductionbuzz.com)

Cinedeck Key Feature Highlights
Cinedeck boasts a number of
features combined in a unique, highly portable footprint that delivers
highly-desired capabilities for anyone who has endured production in the
field using unwieldy, expensive and unreliable equipment. These features
include:

-- Record: Cinedeck captures edit-ready, platform agnostic, 10-bit 4:2:2
or 12-bit 4:4:4 CineForm digital intermediaries in MOV or AVI format,
as well as other industry standard codecs and formats, via HDSDI or
HDMI and records to highly-reliable, rugged consumer 2.5" solid state
drives for maximum compatibility and reliability.

-- Monitor: Cinedeck monitors video in real-time, much like a standard
on-camera focus monitor and offers on-screen image analysis tools such
as histograms and waveforms for proper exposure. Audio is monitored
via on-board headphone jack and recording levels can be viewed
on-screen.

-- Review: Cinedeck plays back shots instantly via on-screen transport
controls, or via wireless physical transport controls.

-- Edit: Cinedeck is the first device of its kind to enable users to edit
dailies on-site leveraging NLE and OS of choice on its removable
drive. For optimal NLE workflow, Cinedeck recommends a pointing device
and external VGA monitor.

Availability

Cinedeck is accepting orders at NAB for May delivery
in the following configuration:

-- Cinedeck/Extreme, which offers:
-- 8/10-bit 4:2:2 recording via HDMI/HDSDI
-- 12-bit 4:4:4 recording via dual link /3G HDSDI
-- SD - PAL/NTSC
-- HD - 720P 50/59.94/60 and Varicam
-- HD - 1080 50/60i - 23.98/24/25/29.97/30/50/5994,60 P/PSF

*Not all framerates available in all codecs/quality settings, and
results may vary depending on recording media.

About CineDeck
Created by cinematographers for cinematographers,
Cinedeck is redefining mobile, digital cinematography by delivering the
industry's first extremely portable, affordable camera-mountable
cinema-grade DDR and editing system. For more information, please visit
www.cinedeck.com.

Media Contact:
Kevin M. Bourke, BourkePR
508.259.6018
Email Contact

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