Loan Value Group Selects DMi Partners as a Strategic Partner for RHReward.com's Outreach to Responsible Homeowners

RUMSON, NJ, Apr 06 (MARKET WIRE) --
Loan Value Group LLC today announced it has selected DMi Partners Inc., a
full-service interactive marketing and e-business management firm, as a
strategic partner to manage customer outreach for its Responsible
Homeowner Reward program, including online and offline direct marketing
tactics.

RH Reward is a unique program that provides cash payments to eligible
homeowners affected by negative equity who remain current on their
mortgages. Borrowers are pre-selected by the owners of their mortgage and
there is no cost to the borrower. The amount of individual Rewards
depends on many factors, including the size of the mortgage and its
current loan-to-value ratio. Write-down of mortgage principal, with its
possible consequences for the borrower's credit score, is not required.
And the entire enrollment process can take place in as little as 48
hours.

"DMi's extensive background in directly engaging a wide range of
consumers is a critical element in this assignment," said Jason MacRae,
Executive Vice President of Loan Value Group. "In addition to its proven
online and offline direct marketing tools, DMi will also provide Loan
Value Group with the creative design, search engine optimization,
hosting, and data management needed to support the rapid growth of the RH
Reward program."

"The fact that an estimated 15 million homeowners in the U.S. are
underwater on their mortgages demonstrates the need for a truly creative
solution that doesn't require government subsidies or mandated programs,"
said Patrick McKenna, CEO of DMi Partners. "What we are finding in our
outreach to eligible borrowers is how quickly they embrace RH Reward and
completely buy into its core concept: that responsible homeowners deserve
a break."

About DMi Partners
DMi Partners is a full-service interactive marketing
and e-business management firm that connects clients with their target
customer demographic through services such as search engine marketing,
media planning, and customer acquisition, retention, and relationship
management programs.

Founded in 2003 with offices in Philadelphia, PA, Boca Raton, FL, and San
Francisco, CA, DMi Partners delivers dramatic results for clients across
a wide range of industries including retail, telecom, and financial
services. Through a diverse knowledge base and commitment to service, DMi
Partners creates innovative, cost effective, and results-driven solutions
for each client's individual needs.

About Loan Value Group LLC
Loan Value Group LLC, based in Rumson, NJ, is
a solutions provider to owners of risk that directly addresses strategic
default. LVG's incentive-based solutions allow mortgage owners and
servicers to positively influence consumers by rewarding timely mortgage
payments. LVG is the exclusive provider of the Responsible Homeowner
Reward ("RH Reward"). Institutions can learn more by contacting Frank
Pallotta (Frank@LoanValueGroup.com) or visiting Loan Value Group.
Consumers can learn more by visiting RHReward.com.

Media Contact:
Rosalia Scampoli
Marketcom PR
212-537-5177, Ext 7
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