Mobility in Service: Increasing Interest in Devices and Applications in 2010

BOSTON, MA, Apr 06 (MARKET WIRE) --
The latest research report published by the Aberdeen Group, a Harte-Hanks
Company (NYSE: HHS) entitled Mobility in Service: The Agenda for 2010
found that service firms were increasingly looking at mobile tools and
applications to drive productivity and profitability in their operations.
Top-performing companies were essentially those that were able to ensure
that the information available to technicians while out in the field was
timely, accurate, and valid enough to allow uninterrupted service work.
In turn, this ensured that technicians spent more time getting to and
resolving service issues and less time on scrolling through their
handwritten or onscreen notes to figure out what to do next.

"In a professional setting, mobility allows for employees to be on the
'always-on' mode, thereby being able to access work-related information
without being tethered to their specific work desks or cubicles," said
Sumair Dutta, senior research analyst, Aberdeen Group. "The mobile device
is the new cubicle, and organizations that focus on delivering the right
information on the mobile device are seeing double-digit growth rates in
productivity and profitability."

Research findings in the Mobility in Service report indicate that while
all firms are looking to increase the proportion of field workers
equipped with a mobile device, from 69% in 2010 to 77% in 2011, leading
firms focus on the mobilization of process and information as enabled
with real-time integration between data captured in the field and
enterprise systems. As such, these firms exhibited the following:

* A 27% increase in service profitability over the last 12 months,
compared to a 5% increase for all others
* A 19% reduction in total
service costs from the use of mobile solutions
* A 71% current
performance in workforce utilization when compared to a 52% performance
for all other organizations

A complimentary copy of this report is made available due in part by the
following underwriters: ClickSoftware, Metrix, Psion Teklogix, and TOA
Technologies. To obtain a complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6339&camp2

Visit Research.Aberdeen.com for additional access to complimentary
Service Management Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that
delivers demonstrable results. Having queried more than 30,000 companies
in the past two years, Aberdeen is positioned to educate users to action:
driving market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights
that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call
(800) 456-9748.

Copyright 2010 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street,
Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200

Fax: (617) 723-7897
www.aberdeen.com

Copyright 2010, Market Wire, All rights reserved.

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