iDeskera CRM for the iPhone Debuts, Joins Introduction of Deskera On-demand Suite into the US Market

iDeskera CRM Extends Capabilities of Intuitive Web-based Deskera CRM Application
to the iPhone for Anytime, Anywhere Access
SUNNYVALE, Calif.--(Business Wire)--
Krawler, Inc. today announced the debut of iDeskera CRM for the Apple iPhone.
With iDeskera CRM, mobile users now have anytime, anywhere access to data
managed by the intuitive Web-based Deskera Customer Relationship Management
(Deskera CRM) application. iDeskera CRM`s intuitive interface, featuring tap and
drag-and-drop functionality, lets sales reps quickly and easily customize,
report, view and update information for their customers, partners and more.
Using iDeskera CRM, field sales reps and other mobile workers can:

Track updates and manage CRM reports via the iDeskera CRM dashboard. Users can
choose either a list or graphical view of their reports, as well as monitor,
delete and re-order reports. iDeskera CRM currently incorporates 40 standard
reports, providing a quick overview of global sales, marketing, and customer
service processes.

Add and update information. Users add new leads, contacts, accounts or cases
simply by tapping on the appropriate icons and fields and then either entering
the data or selecting from pre-defined options. Users can also update their
profiles and personal settings from iDeskera CRM.

View information. Users tap on the campaigns, leads, contacts, accounts or cases
they want to view. Additionally, users can enter terms into a search field to
locate the information they want in seconds. Color-coding highlights priority
cases.

Manage multiple email accounts. iDeskera CRM makes it easy to navigate between,
view, and compose emails from different email accounts.

iDeskera CRM is the mobile version of Deskera CRM, the on-demand application
that provides a single view of customers, helps automate critical sales
processes from lead qualification to promotional campaigns, and enables
decision-makers to easily implement customer-centric strategies and ensure
effective sales management. Deskera CRM frees sales reps from the complexity of
forms found in other CRM solutions. Instead it features an intuitive
spreadsheet-style interface, giving users click-and-type simplicity for
selecting, editing and manipulating data in any way.

"Despite the promise of CRM, we continue to see failure rates of up to 75
percent among CRM implementations. In many cases, the products are simply too
cumbersome for employees to use as often or as fully as they should," said
Shashank Dixit, founder and CEO of Krawler. "Deskera CRM redefines the user
experience by providing spreadsheet simplicity for viewing, entering and
updating information quickly and easily. Now iDeskera CRM for the iPhone extends
that usability to one of the industry`s most popular mobile platforms."

iDeskera CRM is being announced in conjunction with the release of Deskera
Spring 2010, the industry`s only integrated on-demand enterprise application
suite, which includes Deskera CRM (see release also dated April 6, 2010). The
product launches mark the expansion of Krawler and its Deskera software as a
service (SaaS) suite into the United States market. Today more than 2,000
customers worldwide use Deskera, which is available directly from Krawler and
through more than 200 channel partners. The rapid adoption led to Krawler being
ranked #52 on the 2009 Deloitte Technology Fast 500 Asia Pacific. In addition to
providing local sales, service and support for customers, Krawler`s US
operations will recruit, educate and support US-based resellers.

Availability and Pricing

iDeskera CRM is available as part of the on-demand Deskera suite with pricing
options designed to support the needs of small, medium and large enterprises.
Companies can subscribe at www.deskera.com with options for the entire Web-based
Deskera Suite ranging from $49.95 per month for five users up to $999.95 per
month for a premium subscription with customization services and support for 100
users. There are no downloads or set-up fees. Additionally, iDeskera CRM is
available from Krawler`s network of more than 200 channel partners.

About Krawler

Krawler, Inc. delivers Deskera, the industry`s most complete on-demand
enterprise application suite, now used by more than 2,000 companies worldwide.
All Web-based Deskera applications-CRM, accounting, project management, HR
management, learning management, and leave and attendance management-are based
on the same platform. As a result, enterprises gain seamless workflows and an
end-to-end view across their business without the cost and complexity of
integration. Starting at $9.99 per user, Deskera scales to support small and
large companies alike. In 2009, Krawler ranked #7 on the Deloitte Technology
Fast 50 India and #52 on the Deloitte Technology Fast 500 Asia Pacific. Krawler
has offices in Pune, India; Sunnyvale, CA; London, UK; Kuala Lumpur, Malaysia;
and Singapore. To learn more, visit www.krawler.com.

Kinetic.PR, LLC
Shifali Erasmus-Bhagat, 650-315-7526 (Mobile)
shifali@kineticprllc.com

Copyright Business Wire 2010