Arta Transports the Art of Tequila From Mexico to the Bay Area

SAN FRANCISCO, CA, Apr 06 (MARKET WIRE) --
Arta (www.artatequila.com) announces today the Bay Area launch of its new
line of small batch ultra premium tequila. Handcrafted and bottled in the
heart of Mexico's traditional tequila-growing region, Arta tequila comes
from 100% single-estate agave, grown by an 11th generation rancher and
flawlessly crafted by a third-generation master distiller using only
traditional methods. Beyond this commitment to quality, Arta is built on
a strong foundation of awareness of, and respect for, the world and those
sharing it.

Bay Area local David Fox founded Arta with the goal of growing, aging and
bottling the finest tequilas in the world and the philosophy that a
company can do well, while doing good. The result is a "green" conscious
approach to business and a commitment to giving back to the land and
people that make Arta possible.

From harvesting to distillation to bottling, Arta is committed to
sustainable and earth friendly practices. In fact, after the tequila has
been enjoyed, the bottle is completely recyclable. Arta will also donate
1% of profits toward making life better for the environment and the
communities it works in and serves. This approach, and resulting actions
honor the founders' personal ties to Mexico and its people.

"We're proud to bring this unique line of tequila to the Bay Area. Arta
shares the best character traits with those who enjoy it most -- active,
authentic and aware of the world around us," said David Fox, Founder and
CEO. "We think this philosophy coupled with its outstanding quality will
have people sipping Arta and enjoying the art of tequila and the art of
life."

Arta's home, Cerritos Beach, provides much of its inspiration. With one
of the best surf breaks in Mexico, Cerritos is a favorite spot for
dedicated surfers. Arta's triple-distilled Silver honors the "Art of the
Surf" with its graphic label and active taste. The inspiration carried
through to the bottle design, which includes a wetsuit-inspired rubber
sleeve around its neck to allow a better grip whether behind bar or on
beach. The vibrant art community of Todos Santos is down the road from
Cerritos and inspired Arta's Reposado -- "The Art of the Fiesta" -- which
celebrates the fun of Cerritos Beach and the liquid's spirited taste.
Arta's Anejo or "Art of the Agave" pays homage to the agave plant, the
source of its ultra smooth taste. Arta is inspired by the "Art of Life"
that can be found at Cerritos.

The award-winning bottle of the Arta brand reflects the company's values
and respect for its surroundings. The stunning glass bottles are
manufactured using recycled glass with a refurbished metal bottle top and
a sustainably harvested cork from Portugal. Arta is in the process of
securing its organic certification.

By controlling all of the elements throughout the growing, aging and
bottling processes, Arta delivers tequila of consistently superior
quality. To ensure the highest quality and brand consistency, the
company's own agave plants create the elegant and distinctive style of
Arta tequilas. The Arta line of ultra premium tequila is triple-distilled
and aged up to two years.

Arta's commitment to quality was recently recognized at the San Francisco
World Spirits competition, the biggest and most respected spirits
competition in the world. Arta Reposado won a Silver Medal and Arta Anejo
won a Silver Medal for excellence in tequila. The full line of bottles
was awarded a Bronze Medal for excellence in bottle design.

About Arta
Arta Holdings was founded in 2008 by David Fox and Tony
Cordova with the aim of growing, aging and bottling the finest range of
tequilas in the world, and the core belief that the organization can "do
good while doing well."

Arta embodies the Art of Tequila and the Art of Life, by striving to
bring people great tasting tequila that is harvested, distilled and
bottled in an eco-friendly manner, Arta believes we can all enjoy tequila
while maintaining a better planet. The company's innovative 1% Promise
program of corporate philanthropy will donate materials and resources to
deserving charities in the places where Arta does business and where its
employees, customers and business partners live.

With its U.S. headquarters in San Francisco, Arta's line of award-winning
ultra premium tequila is born in Mexico and available in three varietals:
Silver, Reposado and Anejo.

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