Melissa Data Saves Mailers Money With Low Price Pledge on Canadian National Change of Address(C) Processing

RANCHO SANTA MARGARITA, CA, Apr 06 (MARKET WIRE) --
Melissa Data, (www.melissadata.com), a nonexclusive NCOALink Full Service
Provider Licensee of USPS, is now a licensed NCOA mail service provider
for Canadian National Change of AddressCopyright (NCOA). Melissa Data
provides companies with the services necessary to keep up with customers
that have moved, both in the U.S. via NCOALink services and Canada via
Canada Post NCOA services. Organizations can use Melissa Data's unique
SmartMover Web service to update records in real-time*, or choose to have
their lists updated via batch processing with change-of-address
information on their U.S. and/or Canadian customers.

Canadian National Change of Address Service

Each year, approximately 1.2 million households and businesses file a
change-of-address notification with Canada Post. The Canadian National
Change of Address (NCOA) service provides the most accurate, up-to-date
mover information available, helping organizations maintain customer
files and keep in contact with existing customers after they've
relocated. The master file is updated monthly and contains an estimated
80% of all movers in Canada during the past 72 months.

NCOA Address Updating Benefits

-- Prevent the lost revenue that occurs from losing track of customers.
-- Increase marketing campaign ROI by improving deliverability.
-- Improve cash flow and reduce collection costs by maintaining accurate
billing records.
-- Reduce environmental and financial costs associated with undeliverable
mail.
-- Save costs associated with manual mover tracking.

As a provider of address updating services licensed by the USPS and
Canada Post, Melissa Data has the flexibility and means to guarantee the
lowest price for its address updating services. Melissa Data's low price
pledge means they will beat any competitor's price for NCOALink 48-month
or Canadian NCOA Services. NCOALink processing is required by the USPS
for automation discounts on First-Class(TM) and Standard Mail(R).

For more information on Canadian NCOA Services and the Low Price Pledge,
visit http://www.melissadata.com/listservices/coa.htm

ABOUT MELISSA DATA

Melissa Data is an active DMA member, as well as a member of the DMA's
List & Database Council. The company was named #1 in Customer
Satisfaction in a 2009 data quality survey report conducted by analyst
house, The Information Difference. Since 1985, Melissa Data has been a
leading provider of data quality solutions with emphasis on U.S.,
Canadian, and international address and phone verification, and postal
software. For more information, visit www.MelissaData.com or call
1-800-MELISSA (635-4772).

Melissa Data is a nonexclusive NCOALink Full Service Provider and
Interface Distributor licensee of the United States Postal Service(R).
The USPS neither establishes, approves, nor controls rates at which
NCOALink services are offered. *Melissa Data receives weekly NCOALink
updates. The following trademarks are owned by the United States Postal
Service: NCOALink, First Class, Standard Mail, USPS, United States Postal
Service. AD#4.10

Melissa Data is a nonexclusive NCOA Licensee of Canada Post. The
following trademark is owned by Canada Post Corporation(R): NCOA.

For more information contact:
Shana Starr / Jason Kirshner
RMS Public Relations - www.rms-biz.com (for Melissa Data)
949.579.9569 x 802/801
Email Contact / Email Contact

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