The NPD Group Forms Strategic Alliance With In-Stat

Backs New Business Spin-off to Broaden and Deepen Analyst Services
PORT WASHINGTON, N.Y.--(Business Wire)--
The NPD Group, a leading market research company, announced today that it is
providing financial, strategic and other support to In-Stat, which provides
market research and analysis for the mobile and digital entertainment
industries. NPD`s mobile market research and entertainment offerings include
sales and consumer tracking for mobile phones and accessories, movies and music,
as well as tracking of overall entertainment trends in America.

In-Stat was recently purchased by its management from former parent company,
Reed Elsevier. In-Stat`s business focus is strategically aligned with that of
NPD. Its analysis of the mobile Internet and digital entertainment arenas
complement NPD`s consumer tracking services and are comparable to its analyst
services for the flat-panel display industry and solar photovoltaics, available
through DisplaySearch and Solarbuzz, both NPD Group companies.

"We are enthusiastic about working with and supporting In-Stat and continuing to
raise the level of quality information available to these rapidly evolving
industries," said Tod Johnson, CEO of The NPD Group. "NPD`s and In-Stat`s
analyst services are well aligned, and together we can offer broader and deeper
knowledge to support better business decisions. NPD is always looking for
strategic opportunities such as this one."

"We believe that by being independent, we will be able to better serve our
customers, and are pleased to have NPD`s support behind us in this new
endeavor," said Mark Kirstein, CEO of In-Stat. "Their years of industry
experience and expertise in the market research arena will provide us with a
critical resource for realizing our vision."

About The NPD Group, Inc.

The NPD Group is the leading provider of reliable and comprehensive consumer and
retail information for a wide range of industries. Today, more than 1,800
manufacturers, retailers, and service companies rely on NPD to help them drive
critical business decisions at the global, national, and local market levels.
NPD helps our clients to identify new business opportunities and guide product
development, marketing, sales, merchandising, and other functions. Information
is available for the following industry sectors: automotive, beauty, commercial
technology, consumer technology, entertainment, fashion, food and beverage,
foodservice, home, office supplies, software, sports, toys, and wireless. For
more information, contact us, visit http://www.npd.com/.

About In-Stat

In-Stat`s market intelligence combines technical, market and end-user research
and database models to analyze the mobile Internet and digital entertainment
ecosystems. Our insights are derived from a deep understanding of technology
impacts, nearly 30 years of history in research and consulting, and direct
relationships with leading players in each of our core markets. In-Stat provides
its research through reports, annual subscriptions, consulting and advisory
services to inform critical decisions. Technology vendors, equipment
manufacturers, service providers and media companies worldwide rely on In-Stat
to support critical business, product and technology decisions. For more
information, contact us, visit http://www.instat.com/.

Press:
The NPD Group, Inc.
Leslie Singer, 516-625-2302
leslie_singer@npd.com

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