TRUETRAC - New Ag Software Solutions Company Launches First Product

SALINAS, Calif.--(Business Wire)--
TRUETRAC, a new software solutions company focused on agriculture announced the
wide-scale availability of its first product, LABELTRAC, this week. LABELTRAC
allows a harvest crew to print labels literally in the field at time of harvest.
LABELTRAC meets and exceeds the Produce Traceability Initiative (PTI) guidelines
developed by the Produce Marketing Association, United Fresh Produce
Association, and Canadian Produce Marketing Association. What makes LABELTRAC so
unique is its mobility. The LABELTRAC Toolbox (patent pending) is designed to be
used in the field by the harvesting crew.

LABELTRAC creates a unique birth certificate for everything grown. Using
TRUETRAC`S robust website and the information printed on the TRUETRAC label,
customers have visibility to where every case of product originated from and the
date it was picked. LABELTRAC is proven to work and is now in use by multiple
harvesting crews in multiple commodities. Users of LABELTRAC describe the system
as "smart" and "simple" to use.

"What sets the TRUETRAC system apart from other solutions is that it was
developed by growers for growers and not in the Silicon Valley," said Ray
Connelly, General Manager of TRUETRAC. "This product provides the simplest way
to bring technology to field-packed commodities so they can simply and easily
comply with proposed industry traceability initiatives."

TRUETRAC is based in Salinas, California with an expert staff, led by Ray
Connelly, formerly with FAMOUS software. The TRUETRAC staff is knowledgeable
about Produce Traceability Initiative, software development, label technology,
and farming. In addition to the LABELTRAC product, TRUETRAC plans to launch a
suite of products that will provide technology solutions and software tools to
add value to their clients` businesses.

Joining TRUETRAC in its marketing and sales efforts is Bunzl Processor Division.
Bunzl will be the exclusive Distributor for the LABELTRAC product. Bunzl
Processor Division`s parent company, Bunzl PLC, A FTSE 100 company (BNL),
provides expertise in sourcing packaging, personal protection equipment,
logistics and outsourcing operating in 23 countries. Bunzl has an extensive
warehouse, distribution and administrative infrastructure throughout North
America.

"We are extremely excited that Bunzl will be the exclusive Distributor for the
LABELTRAC system. Bunzl brings a national sales force, knowledgeable customer
service representatives and global buying power, with the connections to help us
promote our customer`s products to the produce-buying trade." says Connelly.

"When we first saw the TRUETRAC system, we knew it was unique and something we
wanted to be a part of," says Greg Wohlleb, Vice President, Food Packaging Sales
for Bunzl. "Unlike other systems, TRUETRAC`s products are born in the field and
developed by farmers for farmers. The LABELTRAC system provides everything a
grower needs to label cartons or bins in the field and meet or exceed industry
traceability initiatives," Wohlleb explains. "With the LABELTRAC Toolbox,
(patent pending) you can literally have a system up and running within hours."

"Together with Bunzl, TRUETRAC now has a team that provides a breadth of
industry, technical, retail, marketing, sales and regulatory knowledge to
support LABELTRAC and our other products," Connelly says. "We`re looking forward
to showing growers and shippers what the LABELTRAC system can do and how
LABELTRAC can create a birth certificate for everything they grow."

Our dedicated customer care team includes; Chris Santos, Lynn Stock, and
Patricia Vargas. To learn more about TRUETRAC and its programs and services call
us at 1-800-548-1901 or visit www.truetrac.com.

TRUETRAC
Chris Santos, Lynn Stock, and Patricia Vargas, 1-800-548-1901
www.TRUETRAC.com

Copyright Business Wire 2010