SearchCRM.com Selects Kadient Sales Playbooks as the 2009 Sales Force Automation (SFA) Product of the Year

LOWELL, MA, Apr 06 (MARKET WIRE) --
SearchCRM.com announced this week that Kadient's Sales Playbooks
application is the "2009 Sales Force Automation (SFA) Product of the
Year" citing the product's "integration capabilities" and "innovative way
to manage sales effectiveness."

"This is not an SFA tool but more a sales enhancement tool,"
SearchCRM.com wrote. "Together with a product like Salesforce.com or
Oracle CRM On-demand, Kadient Sales Playbooks can provide a company with
a rich context of knowledge about its sales processes -- the good and the
bad."

Kadient is thrilled to be added to the list of winners in the SFA
category, including Salesforce.com and RightNow Technologies.

"It's great to see the SearchCRM judges recognize the benefits of
applications that enhance a SFA system," said Brian Zanghi, President and
CEO of Kadient. "Our aim with Sales Playbooks is to give sales people
quick and easy access to the resources they need to accelerate the sales
cycle and differentiate their company from the competition. By embedding
Kadient's playbooks in the SFA application we are also addressing the
adoption issues that are so prevalent in most companies today."

About Kadient
Kadient helps companies improve sales performance by
arming their salespeople with the content, messages, and strategies
proven to win at every stage of the customer's buying cycle. Kadient is
the only on-demand sales enablement platform that embeds
situation-specific Sales Playbooks in a CRM system. The result is shorter
sales cycles, faster ramp up, and increased sales productivity. To
discover what Kadient can do for your sales organization, go to
www.kadient.com.

About the SearchCRM.com Products of Year Program
The SearchCRM.com
Products of the Year program highlights the best CRM and call center
products introduced this year, helping buyers to better understand and
evaluate the software available currently on the market.

They solicit nominations from CRM and call center vendors and recruit a
panel of judges to evaluate the vendor's submissions. The 2009 panel was
comprised of 12 independent industry experts, analysts and CRM and call
center professionals.

About SearchCRM.com
SearchCRM.com is the Web's best guide for Customer
Relationship Management (CRM) and call center technology decision makers
and practitioners. CRM is a business process enabled by technology -- it
requires a special combination of customer-centric strategy and technical
know-how. SearchCRM.com provides business, IT and customer service
leaders with information relating to the most pertinent issues facing
companies that are in the process of developing, designing and
implementing CRM initiatives across the organization and in the call
center. More information can be found at SearchCRM.com.

Media Contacts
Amy Black
Sr. Marketing Communications Manager
Kadient
Email Contact
978-703-7605

Meghan B. Kelly
Associate Site Editor
SearchCRM.com
Email Contact
617-431-9756

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