Extracon Science Licenses InfoMedics' Research-Driven TLC Digital Coaching Systems

READING, MA, Apr 06 (MARKET WIRE) --
Extracon Science LLC and InfoMedics, Inc. have reached an agreement for
Extracon to commercialize several Technology Linked Care (TLC) research
systems owned by InfoMedics. The TLC systems are computer-based digital
coaching systems to promote healthy behavior in the areas of physical
activity, nutrition, weight management, and smoking cessation. The TLC
systems were developed by InfoMedics' co-founder, Robert H. Friedman MD.

"The TLC systems have been proven effective in several randomized
controlled trials, as published in peer-reviewed journals. In a 2007
study conducted at Stanford University, a TLC system was just as
effective as a human coach in increasing subjects' physical activity over
a six-month period," said Jesse Hercules, President of Extracon Science
LLC. The Stanford study description was published in Health Psychology,
2007 Nov., Vol. 26(6) 718-727.

"InfoMedics believes that communication is an essential part of any
prescription for health. We welcome the opportunity to work with Extracon
to commercialize the wellness aspects of the TLC systems," said Gene
Guselli, CEO and co-founder of InfoMedics. "When Extracon showed us their
highly scalable digital coaching platform, along with a strong list of
customers and contacts within the employee wellness market space, we knew
we'd found the right partner."

Extracon will incorporate the TLC content into its digital coaching
systems currently used in the growing field of employee wellness
programs. The Society for Human Resource Management (SHRM) reports that
77% of employers are now offering wellness programs -- mainly as a way to
keep health care costs under control.

"With the addition of TLC, Extracon now offers research-driven solutions
with the cost and scalability that only a computer-based system can
provide," said Mr. Hercules. He continued, "The TLC Systems' emphasis on
telephone/IVR interaction means that Extracon will be able to reach
populations that aren't served by web-only digital coaching products. We
think TLC represents an important expansion of our capabilities and will
increase the impact we can have on population health."

About Extracon Science

Extracon Science LLC is a wellness technology provider based in Memphis,
Tennessee. Extracon provides technology used by employers in their
wellness programs, as well as private-label systems used by health
insurance and population health management companies. Extracon's EcFit
Team Challenge uses Digital Coaching and Social Networking to drive
participation and engagement in a team walking, physical activity or
weight loss competition. Extracon's EcFit for Coaches and Clients system
keeps clients engaged in between human-coaching sessions by providing
digital coaching.

About InfoMedics

InfoMedics, Inc. works to break down walls that exist in health
communications and enable doctors and patients to better communicate
about a treatment experience. We facilitate this communication by
inviting patients to provide feedback to their prescribing physician and
deliver that feedback in a meaningful format directly to the physician.
Our goal is to help physicians make more informed choices and patients to
have a better care experience. Our approach is rooted in behavioral
science which enables our biopharmaceutical clients to learn what makes
some patients stick to the treatment plan, while others stop.

InfoMedics works with the world's top pharmaceutical companies, with
brands, large and small, and at all stages and challenges that arise
during the product lifecycle. Years of experience has generated proven
results: the company's programs increase brand awareness and loyalty
among prescribing physicians and improves adherence among prescribed
patients.

Source for the SHRM info:
http://www.shrm.org/Publications/HRNews/Pages/WellnessCosts.aspx

For additional information contact:
Jesse Hercules
Extracon Science LLC
901-405-1914
Email Contact

Amy Weickert
InfoMedics, Inc.
781-904-4512
Email Contact

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