Citibank Announces "Our Promise to California and Nevada"

* Reuters is not responsible for the content in this press release.

Tue Apr 6, 2010 1:17pm EDT

SAN FRANCISCO--(Business Wire)--
Citibank today announced the launch of "Our Promise to California and Nevada" to
reinforce the bank's strong and ongoing commitment to the communities it serves
and to putting its customers at the heart of everything it does. 

"Our Promise to California and Nevada" is built on the commitments that Citibank
makes to its customers every day: from protecting their identity with
world-class identity theft and fraud solutions; to rewarding customers for
referring their friends with cash back and "ThankYou" points; to helping
customers work toward their financial goals with expert guidance from Citi
Personal Wealth Management advisors and business and consumer bankers. 

"We want all of our customers in California and Nevada to know our strong
commitments to them - to be there when they need us, to listen to them and
address their concerns, and to help them reach their financial goals," said
Rebecca Macieira-Kaufmann, President of Citibank California. "We are thrilled to
show our customers that we appreciate their business, that we are committed to
improving every day, and that we love California and Nevada as much as they do."


Throughout the months of April, May and June, Citibank will partner with local
community, environmental and business groups to engage employees and customers
in a variety of activities. On Saturday, April 17, 2010, Citibank will "Go
Green" with environmentally focused events, including free shred trucks at many
branches. In May, Citibank will celebrate Small Businesses in California and
Nevada, and in June the bank will host a Customer/Community Appreciation Day. 

Citibank is also offering an online discussion board, available at any time, for
customers to find more information about Our Promise, post comments and ask
questions. The discussion board is available at www.citibank.com/promises. In
addition, Citibank has extended Saturday hours offered in many of its California
and Nevada branches. 

"Every day we make promises to our customers, now is our time to show we're
listening," added Macieira-Kaufmann. 

About Citi

Citi, the leading global financial services company, has approximately 200
million customer accounts and does business in more than 140 countries. Through
Citicorp and Citi Holdings, Citi provides consumers, corporations, governments
and institutions with a broad range of financial products and services,
including consumer banking and credit, corporate and investment banking,
securities brokerage, transaction services, and wealth management. Additional
information may be found at www.citigroup.com or www.citi.com.

Citibank
Robert Julavits, 415-658-4310 

Copyright Business Wire 2010

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