Action! Toshiba Rolls into the U.S. Digital Camcorder Market with the CAMILEO

New Product Line Meets Growing Consumer Trend for Full HD Camcorders
IRVINE, Calif.--(Business Wire)--
Toshiba`s Digital Products Division (DPD), a division of Toshiba America
Information Systems, Inc., today announced its entry into the U.S. digital
camcorder market with the introduction of its CAMILEO line. From the
pocket-sized S20 to the compact touch-screen H30 and X100, the lightweight, Full
HD resolution CAMILEO line is designed for the modern, mobile and digital
lifestyle. Prices start at $179.99 MSRP1.

According to IDC, the traditional camcorder market is shifting to HD, as nearly
45 percent of all units shipped in 2009 were HD models and is expected to hit 60
percent in 2010. The easy-to-use CAMILEO line supports 1080p Full HD resolution
allowing consumers to capture and edit high-quality video, take still camera
photos and view them directly on their computer or TV2.

"The CAMILEO line is a very natural extension of our consumer electronics
offerings in the U.S. and provides the quality consumers expect from the Toshiba
brand," said Ron Smith, vice president of marketing, Toshiba America Information
Systems, Inc., Digital Products Division. "The line is meeting a growing
consumer demand for affordable HD camcorders that make sharing memories with
friends and family easy and fun."

Along with delivering 1080p Full HD resolution, key features of the CAMILEO line
include a 3-inch LCD monitor, YouTube hotkey for instant uploading to the
Internet, as well as the ability to take standard SD/SDHC memory cards up to
32GB, giving users up to 12 hours3 of video at the lowest setting. In addition,
users can watch the videos on a big-screen HD TV and charge the camcorders with
the included HDMI and USB 2.0 cables.

Product line specific features:

* CAMILEO S20: At two-thirds of an inch thin and 3.5 ounces, the S20 fits easily
into any pocket. It has 4x digital zoom4 and takes 5 megapixel digital still
photos. ($179.99 MSRP1)
* CAMILEO H30: The compact and lightweight H30 is 8 ounces, has a 3-inch LCD
touch-screen, 5x optical zoom and 4x digital zoom5, and takes 10 megapixel
digital still photos. ($249.99 MSRP1)
* CAMILEO X100: The high-end X100 is 9.5 ounces, has a 3-inch LCD touch-screen,
10x optical and digital zoom, as well as takes 10 megapixel digital still
photos. ($399.99 MSRP1)

Pricing and Availability

The CAMILEO line is now available for pre-order at toshibadirect.com starting at
$179.99 MSRP1 and will be available for purchase at a variety of major consumer
electronics and computer stores nationwide on April 19, 2010.

Detailed product information is available at CAMILEO.toshiba.com and images are
available at http://bit.ly/cZW209.

Connect with Toshiba on Twitter at twitter.com/ToshibaLaptops and on Facebook at
www.facebook.com/ToshibaLaptopsUS.

About Toshiba America Information Systems Inc. (TAIS)

Headquartered in Irvine, Calif., TAIS is comprised of four business units:
Digital Products Division, Imaging Systems Division, Storage Device Division,
and Telecommunication Systems Division. Together, these divisions provide mobile
products and solutions, including industry leading portable computers; imaging
products for the security, medical and manufacturing markets; storage products
for automotive, computer and consumer electronics applications; and telephony
equipment and associated applications.

TAIS provides sales, marketing and services for its wide range of information
products in the United States and Latin America. TAIS is an independent
operating company owned by Toshiba America, Inc., a subsidiary of Toshiba
Corporation. Toshiba Corporation is a world leader and innovator in high
technology, a diversified manufacturer and marketer of advanced electronic and
electrical products. These products span from information & communications
systems; digital consumer products; electronic devices and components; as well
as power systems including nuclear energy; industrial and social infrastructure
systems; and home appliances. Toshiba was founded in 1875, and today operates a
global network of more than 730 companies, with 199,000 employees worldwide and
annual sales surpassing US $67 billion (FY 2008). For more information on
Toshiba visit www.toshiba.com.

© 2010 Toshiba America Information Systems, Inc. All rights reserved. All
product, service and company names are trademarks, registered trademarks or
service marks of their respective owners. Information including, without
limitation, product prices, specifications, availability, content of services,
and contact information is subject to change without notice.

1 Price. Reseller prices may vary. MSRP means "Manufacturer's Suggested Retail
Price."
2 USB, HDMI, and AV cables included with each product.
3 All numbers are approximate from SDcard.org. Actual storage will depend on
size of data and compression used.
4 S20: 4x digital zoom in 720p or below, 1x digital zoom in 1080p
5 H30: 1x digital zoom in 1080p

Access Communications
Jennifer Campbell, 415-844-6255
jcampbell@accesspr.com

Copyright Business Wire 2010