Research and Markets: Retailing in Italy 2010 - Retailers Redesign Their Stores and Segment Their Offers

DUBLIN--(Business Wire)--
Research and
Markets(http://www.researchandmarkets.com/research/3bda44/retailing_in_italy)
has announced the addition of the "Retailing in Italy" report to their offering.

The Retailing in Italy report offers insight into key trends and developments
driving the industry. The report examines all retail channels to provide sector
insight. Channels include hypermarkets, supermarkets, discounters, convenience
stores, mixed retailers, health and beauty retailers, clothing and footwear
retailers, furniture and furnishing stores, DIY and hardware stores, durable
goods retailers, leisure and personal goods retailers. There are profiles of
leading retailers, with analysis of their performance and the challenges they
face. There is also analysis of non-store retailing: vending; homeshopping;
internet retailing; direct selling, as available.

Why buy this report?

* Get a detailed picture of the retail industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading
brands;
* Use five-year forecasts to assess how the market is predicted to develop

Executive Summary:

Italian retailing on its way to modernisation

Italian retailing was still very fragmented and dominated by a high number of
small to medium-sized operators in 2005. Nevertheless, it started making its way
to becoming a more modern retailing structure as in other Western European
countries. A number of large retailers are present, including multinationals.
These foreign retailers main strategy was based on mergers and acquisition
agreements with local players, in order to assimilate know-how and avoid fairly
strict Italian regulations.

Discounters break through

The performance of discounters improved after a slow start, as they changed
their marketing strategies to suit Italian consumer preferences. In fact, hard
discounting could not work in a country like Italy which has such a deep and
diverse food culture. These operators upgraded their image, distributing not
only private label products, but also branded products. Moreover, they improved
their own private label products to gain consumer trust. Italian consumers
appreciated these new image soft discounters, which also made efforts to improve
the shopping environment within their stores to make them look friendlier.

Private label products the key to success in grocery retailing

Private label products in grocery retailing improved in quality, some becoming
even premium-positioned products. Each operator developed various private label
lines targeting different consumers; moreover, each line saw a widening of
product offering as new products were regularly launched. The most common
private label products were either organic or typical regional products. These
improvements, along with the low disposable income of Italian consumers, led to
an increase in sales for chained grocery stores.

Convenience stores boom

Convenience stores performed very well, as outlets offered many of the
advantages enjoyed by other bigger sized retailers, but were located in high
streets and offered a high level of convenience. In fact, chained convenience
stores distributed private label products as well as branded ones, and they
usually had a counter supplying typical fresh produce. Even though Italian law
does not permit these stores longer opening hours, their convenient locations
enable them to increase their sales, as they meet the needs of busier consumer
lifestyles.

Internet retailing highly dynamic

Internet retailing was the most dynamic non-store retailing channel, and it is
expected to keep growing at a rapid pace in the future. More than half of the
Italian population have a PC at home, although the percentage with internet
access is slightly lower, and only a small percentage of these would shop
on-line. Therefore, the penetration of this channel was still very low but
growing fast, and its future potential is thus huge.

Non-grocery retailing continues to grow

Non-grocery retailing continued to grow, mainly thanks to the importance of
hi-tech items such as mobile phones, but also PCs, iPods and other appliances
which have become necessity goods. Some non-grocery areas, such as clothing,
suffered from the competition from cheap Chinese and Asian products, but in the
long run as the economic climate improves, they are expected to recover. Mixed
retailing also enjoyed an increase in sales, as this kind of format fulfilled
consumer demand for convenient outlets with a wide range of products.

Coop: the leading retailer in Italy

The most important retailer was the Italian cooperative Coop, operating in
grocery retailing. One of the most important keys to its success was the fact
that it incorporated many small and medium-sized Italian businesses. In fact,
these are the basis of the Italian retailing structure and they have an in-depth
knowledge of local tastes and needs.

Good prospects for the future

In 2005 the Italian retail industry was quite static, mainly due to the poor
economic performance of the country. Nevertheless, as the country recovers
Italian consumers raise their expectations for the future. The retail industry
is expected to continue to change in order to satisfy new consumer lifestyles
and preferences. Therefore, retailers are likely to concentrate on convenience,
value for money and a wider choice of goods to cater for different consumer
needs.

Key Topics Covered:

* Executive Summary
* 2009 A Good Year in An Uncertain Economic Environment
* A Fragmented Competitive Landscape
* Online Shopping Cannibalises Sales From Other Non-store Retailing Channels
* Sales Grow With Returning Consumer Confidence
* Key Trends and Developments
* The Challenge of Economic Crisis
* Looking at New Shopping Experience and Segmentation Strategies
* Private Label Gains Ground
* The Potential of the Internet
* Retail Industry and Environmental Concerns
* Market Indicators

Some of the Tables include:

* Table 1 Employment in Retailing 2004-2009
* Table 2 Sales in Retailing by Sector: Value 2004-2009
* Table 3 Sales in Retailing by Sector: % Value Growth 2004-2009
* Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2009
* Table 5 Sales in Store-Based Retailing by Sector: Value 2004-2009
* Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2004-2009
* Table 7 Sales in Non-store Retailing by Sector: Value 2004-2009
* Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2004-2009
* Table 9 Retailing Company Shares: % Value 2005-2009
* Table 10 Grocery Retailers Company Shares: % Value 2005-2009
* Table 11 Grocery Retailers Brand Shares: % Value 2006-2009
* Table 12 Non-Grocery Retailers Company Shares: % Value 2005-2009
* Table 13 Non-Grocery Retailers Brand Shares: % Value 2006-2009
* Table 14 Non-store Retailing Company Shares: % Value 2005-2009
* Table 15 Non-store Retailing Brand Shares: % Value 2006-2009
* Table 16 Forecast Sales in Retailing by Sector: Value 2009-2014
* Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2009-2014
* Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2009-2014
* Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth
2009-2014
* Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2009-2014
* Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth
2009-2014
* Table 22 Cash and Carry: Sales Value 2007-2008
* Table 23 Cash and Carry: Sales by National Brand Owner: Sales Value 2008
* Table 32 Supermarkets: Value Sales, Outlets and Selling Space 2004-2009
* Table 33 Supermarkets: Value Sales, Outlets and Selling Space: % Growth
2004-2009
* Table 34 Supermarkets Company Shares by Value 2005-2009
* Table 35 Supermarkets Brand Shares by Value 2006-2009
* Table 36 Supermarkets Brand Shares by Outlets 2006-2009
* Table 37 Supermarkets Brand Shares by Selling Space 2006-2009
* Table 38 Supermarkets Forecasts: Value Sales, Outlets and Selling Space
2009-2014

Some of the Companies Mentioned Include:

* Agor Srl
* Avon Cosmetics SpA
* Benetton Group SpA
* Bennet SpA
* Bottega Verde Srl
* Carrefour Italia Commerciale Srl
* Dalmesse Italia Srl
* Dolma SpA
* E-Price Srl
* Esselunga SpA - Supermercati Italiani
* Finiper SpA
* Flli Carli SpA
* Giorgio Armani SpA
* Gruppo Tuo
* Herbalife Italia SpA
* IKEA Italia SpA
* Lavazza SpA, Luigi
* Lidl Italia SpA
* Media World Srl
* Nestl Italiana SpA
* Nuova Esperya Srl
* Oby Systemzentrale Srl
* Pam SpA, Gruppo
* Rewe Italia
* Stanhome SpA
* Star Dust Italia
* Tupperware Italia Spa
* Unieuro
* Vorwerk Folletto SaS di Johannes Hoogendijk & Co
* Wool Service Srl

For more information visit
http://www.researchandmarkets.com/research/3bda44/retailing_in_italy

Source: Euromonitor International

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