It`s America`s Turn to Vote to "Insure" Their Favorite Makes It to the Finals

Thousands of Helper-Hopefuls Told Flo Why They`re the One for Her
Now, Ten Move One Step Closer to Starring in a National Progressive Ad
MAYFIELD VILLAGE, Ohio--(Business Wire)--
From magicians and rappers to hula-hoopers and soprano soloists, thousands tried
out for a chance to appear in a national ad with Flo, Progressive`s
always-happy-to-help insurance clerk. Today, the 10 semifinalists are named.
Next step: America votes.

"The turnout is very flattering-we`ve seen lots of really talented people who
just love insurance," said Flo. "I'd be lucky to have any of these really fun
semifinalists working alongside of me in the Progressive Superstore."

The 10 semifinalists are:

* Alex Yacovelli, Pleasantville, N.Y.,
http://www.helpflo.com/video_vote/?contentid=8383168813983485472
* Amber Preston, Minneapolis, Minn.,
http://www.helpflo.com/video_vote/?contentid=8151606405741639068
* Ana Valverde, Los Angeles, Calif.,
http://www.helpflo.com/video_vote/?contentid=8797630773225528796
* Beau Davidson, Nashville, Tenn.,
http://www.helpflo.com/video_vote/?contentid=8550115124878266297
* Diana Gaitirira, Albuquerque, N.M.,
http://www.helpflo.com/video_vote/?contentid=9081010559249527530
* 'Ekaterini Stappas, Elm Grove, Wisc.,
http://www.helpflo.com/video_vote/?contentid=5322624130212594472
* Encarnasion Santana, Modesto, Calif.,
http://www.helpflo.com/video_vote/?contentid=7687369634798496044
* Jacob Doherty, Highland Heights, Ky.,
http://www.helpflo.com/video_vote/?contentid=6644986381018619683
* Jane Marx, New York, N.Y.,
http://www.helpflo.com/video_vote/?contentid=9223371833558027837
* Tania Dennis, Albuquerque, N.M.,
http://www.helpflo.com/video_vote/?contentid=5691197761992429673

The semifinalists` videos can be viewed and voted on at HelpFlo.com today
through May 3. After the polls close, three finalists will be announced.
Finalists will then complete their quest for Superstore superstardom later that
month at an in-person try-out with Flo.

"After three months, three cities, and more than 2,500 contestants, the
competition has been fierce," says Chris Owen, Marketing Business Leader for
Progressive. "Now it`s America`s time to vote to help decide who takes the next
step toward Superstore stardom."

For more information:

* Visit www.helpflo.com;
* Become a fan at http://www.facebook.com/helpflo; or
* Follow us on Twitter at @progressive.

About Progressive
The Progressive Group of Insurance Companies, in business since 1937, is one of
the country`s largest auto insurance groups, the largest seller of motorcycle
policies, and a market leader in commercial auto insurance based on premiums
written.

Progressive is committed to becoming consumers` #1 choice for auto insurance by
providing competitive rates and innovative products and services that meet
drivers` needs throughout their lifetimes, including superior online and
in-person customer service, and best-in-class, 24-hour claims service, such as
its concierge level of claims service available at service centers located in
major metropolitan areas throughout the United States.

Progressive companies offer consumers choices in how to shop for, buy, and
manage their auto insurance policies. Progressive offers its products, including
personal and commercial auto, motorcycle, boat, and recreational vehicle
insurance, through more than 30,000 independent insurance agencies throughout
the U.S. and online and by phone directly from the Company. Personal auto
products and prices are different when purchased directly from Progressive or
through independent agencies. To find an agent or to get a quote, go to
http://www.progressive.com. Progressive also has a branch that sells car
insurance policies online in Australia at http://www.progressivedirect.com.au.

The Common Shares of The Progressive Corporation, the Mayfield Village,
Ohio-based holding company, are publicly traded at (NYSE:PGR).

Progressive PR
Kathy Bell, 440-395-0898

Copyright Business Wire 2010