Medical Website Design Company Aurora Information Technology Advises Doctors to Consider Mobile Medical Marketing

GARRISON, NY, Apr 06 (MARKET WIRE) --
A hospital or medical practice is a brand not unlike the more marketable
and recognizable retail brands such as Apple or Wal-Mart. But it is a
brand nonetheless, and the end user is the patient that you wish to
attract or retain. "Doctors would be well-advised to invest more of their
medical website marketing dollars into creating user-friendly,
informative mobile websites for handheld devices," said Daniel Gilbert,
CEO of Aurora Information Technology (Aurora IT), a medical marketing and
medical website design company based in Garrison, New York.

"Most of your competitors are focusing on creating mobile applications,
otherwise known as apps," explained Gilbert. "However, they are doing
themselves a tremendous disservice by missing out on valuable prospective
patients, because these apps are only functional on certain smartphones,
for example, iPhones, that only reach about 25% of users at the very
most." Gilbert says that mobile websites can reach a larger demographic,
because at least one third of all users have Internet access on their
phones.

Smartphones and 3G devices grew in popularity in the US in 2009, and
mobile marketing tactics have had to keep up with the growth as well.
Many of these types of phones now require an unlimited data plan
subscription with purchase. The number of mobile phone subscribers with
unlimited data plans also grew, along with smartphone and 3G phone
ownership. Because of this, a growing number of brands are incorporating
mobile websites into their marketing strategies, as this online marketing
trend is bound to continue.

Gilbert provides some points for doctors to consider in their mobile
medical marketing. The most important strategy is to identify target
users first and try out different types of mobile advertising to see
which ones work the best. "As with any kind of marketing, it's not a 'one
size fits all' mentality," he explained. Gilbert advises doctors and
practitioners to use online mobile phone simulators to see if their
website is mobile-friendly and easily navigable on a smartphone, or
browser-enabled phone, before they try building a mobile site. This way,
owners would see their site the way it would be viewed on a mobile
browser. Of course, this sample site would lack all of the bells and
whistles of a fully developed mobile site, but it can give owners a
better idea as to how user-friendly, organized and informative that site
would be.

Also, Gilbert advised that not all mobile phones use Internet browsing
technology. Additionally, their screen size and downloading capabilities
are limited, so owners would be wise to simplify their mobile medical
website design. He provides a few important principles about mobile
website design to be considered when developing a user-friendly mobile
website.

"The most important information you want patients to see should be right
at the top of the page," advised Gilbert. "You do not want to make the
experience time-consuming for them. So don't make them hunt around for
the information that they need." Gilbert also advised that owners provide
a 'back' button for convenience because many phones don't have a back
button.

Aurora IT has created mobile sites for its clients, which include
doctors, healthcare providers and hospitals. They enhance these mobile
sites with informative content, vibrant photos and convenient
click-to-call or consultation features. "It's a 'perfect storm' of
positive changes, coupled with an unstable economy, the introduction of
new marketing channels and the increased demand for financial thriftiness
are laying the perfect foundation for mobile marketing," said Gilbert.

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Contact:
Aurora Information Technology, Inc.
1-914-591-7236
www.aurora-it.us

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