Affirmative Insurance Holdings Announces the Appointment of Gary Y. Kusumi as Executive...

Affirmative Insurance Holdings Announces the Appointment of Gary Y. Kusumi as
Executive Vice President and President of the Company's Insurance Company
Subsidiaries

ADDISON, Texas, April 6, 2010 (GLOBE NEWSWIRE) -- Affirmative Insurance
Holdings, Inc. (Nasdaq:AFFM), a leading distributor and producer of non-standard
personal automobile insurance policies, announced that effective April 6, 2010,
Gary Y. Kusumi has joined Affirmative Insurance Holdings, Inc. as Executive Vice
President and President of each of the Company's five insurance company
subsidiaries. Mr. Kusumi brings a wealth of experience, knowledge and leadership
to Affirmative and joins the Company with approximately 30 years of experience
in the insurance industry, much of it specifically in personal lines insurance.
Kevin Callahan, Affirmative's Chairman of the Board and CEO remarked that:
"Gary's extensive personal lines auto insurance experience will provide our
Company with an immediate competitive advantage in the nonstandard auto
insurance marketplace. In addition, his breadth of experience should help
Affirmative tremendously in developing strategic growth opportunities as the
nonstandard auto insurance business continues its consolidation in the coming
years."

Mr. Kusumi's background includes his most recent experience as President and CEO
of GMAC Insurance's Personal Lines business. In addition, he served as an
Executive Vice President in the Great American Insurance organization, as well
as spending over ten years of experience at Progressive Corporation in a variety
of senior managerial positions. Mr. Kusumi earned an MBA from Harvard Business
School and a Bachelor's degree from Kettering University.

About Affirmative

Affirmative Insurance Holdings, Inc. is a distributor and producer of
non-standard personal automobile insurance policies and related products and
services for individual consumers in targeted geographic markets. Non-standard
personal automobile insurance policies provide coverage to drivers who find it
difficult to obtain insurance from standard automobile insurance companies due
to their lack of prior insurance, age, driving record, limited financial
resources or other factors. Non-standard personal automobile insurance policies
generally require higher premiums than standard automobile insurance policies.

The Affirmative Insurance Holdings, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=3443

CONTACT: Affirmative Insurance Holdings, Inc.
Joseph G. Fisher, Executive Vice President, General Counsel
& Secreatry
(630) 560-7080