Calling All Swedish Hospital Babies and Parents

Swedish Searches for Cutest Baby Photos to Celebrate its 100th Anniversary
SEATTLE--(Business Wire)--
Were you or your baby born at Swedish? If so, dust off your photo albums and
scan and send in your best baby shots - whether your photographs are from 1910,
1939, 1999 or 2009, Swedish wants to see them.

In honor of its 100th year of non-profit service, Swedish wants to recognize
some of its patients through a search for photos of babies born at any birthing
center now part of Swedish Health Services, including Swedish Hospital
(Swedish/First Hill, Swedish/Ballard and Swedish/Cherry Hill), Doctors Hospital,
Seattle General Hospital, Ballard General Hospital, Ballard Community Hospital
and Providence Seattle Medical Center.

Since opening its doors in 1910, more than 200,000 babies have been born at
Swedish - in fact more babies are born at Swedish each year than at any other
medical center in Washington state. Last year alone, there were more than 7,400
babies born at Swedish`s First Hill and Ballard campuses.

"Swedish is iconic in the community as a place to have your baby," said Cal
Knight, president and chief operating officer at Swedish. "We often meet people
in the community who are proud to tell us they were born at Swedish or had their
children here. For our 100th anniversary, we want to celebrate that and reunite
with patients through photos."

How to Enter the "I`m a Swedish Baby" Photo Contest

Entries for the cutest Swedish baby photo contest will be accepted online from
April 5, 2010, through June 1, 2010. Visit http://www.swedish100.org and
complete the registration form, then follow the links and instructions to upload
up to six photos of you or your baby into one of the six categories:

* Craziest hair
* Biggest sports fan
* Trick-or-treat
* My first birthday
* Most adorable
* I love my pet

Photos must be in .jpeg image format. Only online entries will be accepted.
Terms and conditions for participation in this contest apply.

Each contest category will have a grand prize, second prize and third prize
winner. Grand-prize winners will receive a two-night stay for four people to
Great Wolf Lodge and a $300 gift card to spend at the lodge during their stay
(approximate retail value of prize is $1,000). Second-place prize winners will
receive a $500 Nordstrom gift card and third-place winners will receive a $250
Amazon.com gift card.

Winners will be notified on or about June 21, 2010.

The photos must be of a baby (18 months of age or younger) at the time when the
picture was originally taken (they can be any age now) and must be accompanied
by: 1) the entrant`s first and last name; 2) the baby`s first name, if different
from entrant; 3) the relationship to the baby; 4) the name of the Swedish campus
or hospital `birthplace`; and 5) birth month and date (excluding year). Entrants
can also submit a 300-character story or information with the photo.

To protect any privacy concerns, baby photos will appear online with only the
entrant`s first name, baby`s first name, birth month and date, birthplace and a
short story.

Swedish partnered with digital agency POP to design and create the commemorative
site.

Full rules are available at http://www.swedish100.org. For additional
information about the contest, contact Swedish`s Natalie Kozimor at 206-386-6767
or via natalie.kozimor@swedish.org or find us on Twitter: @Swedish.

About Swedish

Swedish is the largest, most comprehensive, non-profit health-care provider in
the Greater Seattle area. It is comprised of three hospital campuses (First
Hill, Cherry Hill and Ballard), a freestanding emergency room and specialty
center in Issaquah, Swedish Visiting Nurse Services and Swedish Physicians - a
network of 13 primary-care clinics. In addition to general medical and surgical
care, Swedish is known as a regional referral center, providing specialized
treatment in areas such as neurological care, cardiovascular care, oncology,
orthopedics, high-risk obstetrics, pediatrics, organ transplantation and
clinical research. For more information, visit www.swedish.org.

"I`m a Swedish Baby" Campaign

In celebration of its own 100-year birthday, Swedish will honor Swedish-born
babies of all ages by encouraging involvement in its "I`m a Swedish Baby"
campaign, which already has a strong presence on Facebook at
www.facebook.com/swedishbabies. In addition, babies born at Swedish in 2010 will
receive a commemorative 100th-anniversary clothing outfit.

About POP

POP is a leading digital agency that crafts experiences for the Web, mobile
devices and emerging digital platforms for Fortune 1000 brands, including
Target, Amazon, Electronic Arts, Microsoft, and Epson. Founded in 1996, POP has
120 employees with offices in Seattle and New York. To learn more about POP,
please visit www.pop.us.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6240064&lang=en

Swedish
Ed Boyle, 206-386-2748
ed.boyle@swedish.org
Twitter: @Swedish
or
The Fearey Group
Jennifer Bragg, 206-343-1543
jbragg@feareygroup.com

Copyright Business Wire 2010