More Than 1 in 10 Mobile Subscribers to Use Mobile Ticketing in 2014 Globally, Says New Juniper Report

Travellers, cinema goers and sport fans to embrace the convenience of tickets on
their mobiles according to new Juniper report
HAMPSHIRE, England--(Business Wire)--
A new study by Juniper Research has forecast that more than 1 in 10 mobile
subscribers will either have a ticket delivered to their mobile phone or buy a
ticket with their phone by 2014. This represents a five-fold growth over the
next five years.

The Mobile Ticketing report found that services are developing fastest in the
transport sector, with SMS, bar code and, increasingly, app driven services
being offered by rail & metro companies and airlines.

The potential for rail, metro & bus mobile ticketing is shown by early adopter
market hotspots such as Japan, Scandinavia and Austria. Global impetus is being
added by the rapidly growing number of airlines offering not only mobile
boarding passes but ticket booking and payment as well. Beyond transport, mobile
ticketing is already seeing traction across a wide range of sporting and
entertainment venues including baseball, concerts and movies.

Report author Howard Wilcox stated: "Our research established that ticketing
providers are exploiting apps to deliver innovative offerings - not just on
smart phones either. One of the keys to widespread acceptance is going to be the
ease for users of "silent" equipping via pre-installation. Telecom Italia`s new
SIM cards for 2010 are a good example."

Juniper Research gained unique market insight on top trends, issues and likely
future developments directly from the heart of the market through its primary
research interviews with leading mobile ticketing operators, application
developers, consultants and vendors. The report includes a detailed five market
forecasting suite covering key market parameters.

Further key findings from the report include:

* Europe, Far East & China & North America regions are all forecast to see
double digit penetration by 2014
* Growth constraints include multiple ticket scheme environments such as certain
transport markets, with their potential resulting user issues such as support
and help

Whitepapers and further details of the study 'Mobile Ticketing: Transport, Sport
& Entertainment and Events 2009-2014' can be freely downloaded from
www.juniperresearch.com.

Juniper Research provides research and analytical services to the global hi-tech
communications sector, providing consultancy, analyst reports and industry
commentary.

Juniper Research
John Levett
john.levett@juniperresearch.com
+44(0)1256-830002

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