The Kingdom Keepers Return to Guide Guests Through the Disney Parks by Day - and Protect the Parks from Disney Villains at Night

Kingdom Keepers III: Disney in Shadow
By Ridley Pearson

Disney Book Group`s Massive Online Campaign Integrates Codes Within the Book and
Augmented Reality for a Groundbreaking Multiplayer Experience on
www.thekingdomkeepers.com
NEW YORK--(Business Wire)--
Five teenagers - the Kingdom Keepers - have been transformed into Disney
Holographic Images (DHIs) that thrill guests as they guide them through each of
the Disney parks. In truth, the Disney Imagineers created the DHIs to protect
Disney`s theme parks from the Overtakers, classic Disney villains, who are
trying to seize the parks and use them for their own evil agendas. Ridley
Pearson`s Kingdom Keepers book series follows these heroes on behind-the-scenes
adventures in the magical world of the Disney parks - and in Kingdom Keepers
III:Disney in Shadow, the action happens in Disney`s Hollywood Studios and
Epcot. (Disney-Hyperion Books, ages 10 and up, $17.99)

Kingdom Keepers III: Disney in Shadow takes readers behind the scenes in the
parks as another evil plot is unleashed. Disney Imagineer Wayne, the Keepers`
mentor, and creator of Disney Holographic Imaging - a cutting edge technology -
has gone missing. Has he been abducted? The main suspects? The evil Overtakers,
including the devious Maleficent. The DHIs are led on a high-stakes chase
through the two parks, and what starts out as a puzzle ends up as a fight for
their lives. As they quest for a sword, take rides on Soarin` and Maelstrom,
have life-and-death encounters with a giant snake, and attempt to stop
Maleficent, the Kingdom Keepers not only begin to decipher deeper meanings in
clues they are given, but also discover new truths about themselves and their
ever-growing friendships.

In Disney Book Group`s groundbreaking interactive campaign, KingdomKeepers III:
Disney in Shadow includes bonus pages and endpapers with 3D augmented reality.
thekingdomkeepers.com unlocks an interactive map and clues provided in the
endpapers and is the pathway for gamers to play the Kingdom Keepers strategy
game and help defeat the Overtakers. Players work together to defeat the
villains, who have escaped the parks and are now wreaking havoc on the internet.
With the overall goal of cleansing the game`s 2500 nodes, each time a node is
defeated, the main game map is updated for all players and new content is
unlocked - whether it be text, images, photos, or even video. In addition, there
is a secret key that allows players to enter code words revealed by Ridley in
special videos to attain bonus abilities.

In addition to appearances at Walt Disney World, Pearson will tour the US in
support of Kingdom Keepers III - Disney in Shadow. Markets include Miami, FL;
Naperville, IL; Wayzata, MN; Portland, OR; Seattle, WA; St. Louis, MO; and San
Francisco, CA. He is available for interviews.

Ridley Pearson is the award-winning author of Kingdom Keepers: Disney After Dark
and Kingdom Keepers II:Disney at Dawn, as well as Steel Trapp - The Challenge
and Steel Trapp - The Academy. Ridley has also coauthored, with Pulitzer
Prize-winning writer Dave Barry, a series of prequels to the classic Peter Pan -
the Peter and the Starcatchers series. A best-selling adult crime novelist with
more than twenty five titles, Ridley was the first American to be awarded the
Raymond Chandler/Fulbright Fellowship in Detective Fiction at Oxford University.
He is also a founding member of The Rock Bottom Remainders, a band of
best-selling authors who tour the country and perform for the benefit of America
Scores. Other band members include Dave Barry, Stephen King, Amy Tan, Scott
Turow, and Mitch Albom. Ridley lives in St. Louis with his wife and two
daughters.

Disney-Hyperion Books is an imprint of Disney Book Group, part of Disney
Publishing Worldwide (DPW), the world's largest publisher of children's books
and magazines, with over 250 million children`s books and over 400 million
children's magazines sold each year. DPW's business units include Global
Children's Magazines, Disney Family Fun Group, Disney English, and Disney Global
Book Group. Disney Global Books and Global Magazines encompass a tremendous
worldwide licensing structure; Disney Book Group consists of vertically
integrated publishing imprints in the U.S. which include Disney Editions,
Disney-Hyperion, Disney-Jump at the Sun and Disney Press. In addition, Disney
Libri, DPW's Italian vertical operation, publishes books for children of all
ages. DPW's Disney FamilyFun Group publishes Disney FamilyFun and Disney en
Familia. Headquartered in White Plains, NY, Disney Publishing Worldwide
publishes books and magazines in 85 languages in 75 countries.

Disney Publishing Worldwide
Jennifer Levine, 914-288-4222
Jennifer.Levine@Disney.com

Copyright Business Wire 2010