Joe's Jeans Opens Branded Store at Desert Hills Premium Outlets(R)

LOS ANGELES, CA, Apr 06 (MARKET WIRE) --
Joe's Jeans Inc. (the "Company") (NASDAQ: JOEZ) announced today that it
has opened its first store that is part of the Company-planned nine store
expansion with Premium Outlets(R), a division of Simon Property Group.
The new store is located in Desert Hills Premium Outlets in Cabazon,
California, which is one of the world's most upscale outlet centers. With
130 stores, it is home to the largest collection of designer outlets on
the west coast. The center is located just over an hour's drive from Los
Angeles and Orange Counties and is 20 minutes west of Palm Springs,
making it a favorite shopping destination for area residents and visitors
from all over the world. The center is part of the Premium Outlets(R)
portfolio, the outlet division of Simon Property Group (NYSE: SPG).

This store opening marks the Company's third Joe's(R) branded store in
California. Marc Crossman, President and CEO, commented, "We have seen
tremendous success in the Southern California market. We believe Desert
Hills will build upon this success and exceed our expectations, as
evidenced by strong sales over opening weekend." Crossman continued,
"This is an exciting time for Joe's(R) as we roll out these new stores
and expand our presence throughout the country."

About Joe's Jeans Inc.

Joe's Jeans Inc. designs, produces and sells apparel and apparel-related
products to the retail and premium markets under the Joe's(R) brand and
related trademarks. More information is available at the company website
at www.joesjeans.com.

This release contains forward-looking statements within the meaning of
the safe harbor provisions of the Private Securities Litigation Reform
Act of 1995, as amended. The matters discussed in this document involved
estimates, projections, goals, forecasts, assumptions, risks and
uncertainties that could cause actual results or outcomes to differ
materially from those expressed in the forward-looking statements. All
statements in this news release that are not purely historical facts are
forward-looking statements, including statements containing the words
"intend," "believe," "estimate, "project," "expect" or similar
expressions. Any forward-looking statement inherently involves risks and
uncertainties that could cause actual results to differ materially from
the forward-looking statements. Factors that would cause or contribute to
such differences include, but are not limited to: the risk that the
Company will be unsuccessful in gauging fashion trends and changing
customer preferences; the risk that changes in general economic
conditions, consumer confidence, or consumer spending patterns will have
a negative impact on the Company's financial performance or strategies;
the highly competitive nature of the Company's business in the United
States and internationally and its dependence on consumer spending
patterns, which are influenced by numerous other factors; the Company's
ability to respond to the business environment and fashion trends;
continued acceptance of the Joe's(R) brand in the marketplace; successful
implementation of any growth or strategic plans; effective inventory
management; the Company's ability to continue to have access on favorable
terms to sufficient sources of liquidity necessary to fund ongoing cash
requirements of its operations, which access may be adversely impacted by
a number of factors, including the reduced availability of credit
generally and the substantial tightening of the credit markets, including
lending by financial institutions, who are sources of credit for the
Company, the recent increase in the cost of capital, the level of the
Company's cash flows, which will be impacted by the level of consumer
spending and retailer and consumer acceptance of its products; the
ability to generate positive cash flow from operations; competitive
factors, including the possibility of major customers sourcing product
overseas in competition with our products; the risk that acts or
omissions by the company's third party vendors could have a negative
impact on the company's reputation; a possible oversupply of denim in the
marketplace; and other risks. The Company discusses certain of these
factors more fully in its additional filings with the SEC, including its
last annual report on Form 10-K filed with the SEC, and this release
should be read in conjunction with that annual report on Form 10-K,
together with all of the Company's other filings, including current
reports on Form 8-K, made with the SEC through the date of this release.
The Company urges you to consider all of these risks, uncertainties and
other factors carefully in evaluating the forward-looking statements
contained in this release.

Any forward-looking statement is based on information current as of the
date of this document and speaks only as of the date on which such
statement is made, and the Company undertakes no obligation to update
these statements to reflect events or circumstances after the date on
which such statement is made. Readers are cautioned not to place undue
reliance on forward-looking statements.

Contact:
Joe's Jeans Inc.
Hamish Sandhu
323-837-3700

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