Canada's Number One Spice Seasoning Celebrates 20 Years in Canada

LONDON, ONTARIO, Apr 06 (MARKET WIRE) --
With as many as one-fifth of the population barbecuing year round and
two-thirds owning a barbecue or outdoor grill, Canadians obviously love
to barbecue.

McCormick Canada's popular La Grille Montreal Steak Spice seasoning has
been a big part of that Canadian cooking tradition for the past 20 years.

La Grille's cornerstone product, Montreal Steak spice seasoning, was
launched in 1990 after the company's product development team visited a
Montreal eatery. This kitchen staple is now the number one selling spice
in Canada (Nielsen MarketTrack).

"Starting with Montreal Steak spice, the La Grille brand has grown over
the past 20 years into a popular spice collection that has a wide range
of seasoning options providing an easy way to add bold flavour to beef,
pork, fish and poultry," says John Szustaczek, senior product manager at
McCormick Canada. "La Grille is not just for beef, poultry and fish
however, but can also add a flavourful boost to vegetables, potatoes,
rice, pasta and eggs."

Since 2001, the La Grille brand has been nominated as a finalist four
times in the Canadian Council of Grocery Distributors Grand Prix, and
based on consumer votes, won the 2010 BrandSpark International "best new
product" award in the seasonings/sauces category.

"The La Grille brand continues to grow as does our love of barbecuing,"
notes Szustaczek. In 2009, 28 per cent of Canadians barbecued at least
once in an average week (NPD National Eating Trends), up from 20 per cent
the year before.

La Grille seasonings offer a wide range of flavouring options, including
shake-on seasonings and 30-minute wet marinades and grinders, for
guaranteed barbecuing success. The brand also has four no-salt added
seasonings, including Steak, Chicken, Lemon & Herb and Vegetable.

More information is available online at www.clubhouse.ca or toll-free at
1-800-265-2600.

McCormick Canada is a wholly-owned subsidiary of McCormick & Company,
Inc., a global leader in the manufacture, marketing and distribution of
spices, seasonings and flavours to the entire food industry. Founded in
1889 in Baltimore, Maryland, McCormick & Company employs more than 7,500
people. McCormick & Company includes Schwartz (UK), McCormick Foods
Australia, Ducros (France), McCormick de Centro America (Central
America), and AVT McCormick (India). McCormick Canada celebrated its
125th anniversary in 2008. More information can be found at
www.mccormick.com.

Product and recipe photos are parked at: www.marketwire.com/mccormick.

To view directions/ingredients/tips for the Easy Steak and Vegetable
Kabobs, Baby Back Ribs and Grilled Salmon Asparagus Salad recipes, please
visit the following link:
http://media3.marketwire.com/docs/McCormickLaGrille20thAnniversaryNewsRelease.do
.

Contacts:
For news media information and product samples:
Mark LaVigne, APR
905-841-2017 (office) or 416-884-2018 (cell)
Mark.lavigne@sympatico.ca

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