Apple seeks return of lost iPhone prototype

SAN FRANCISCO Tue Apr 20, 2010 1:41pm EDT

Customers line up to purchase the Apple iPhone 3GS at the 5th Avenue Apple store in New York June 19, 2009. REUTERS/Lucas Jackson

Customers line up to purchase the Apple iPhone 3GS at the 5th Avenue Apple store in New York June 19, 2009.

Credit: Reuters/Lucas Jackson

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SAN FRANCISCO (Reuters) - A wayward prototype of Apple Inc's next-generation iPhone has dominated the chatter in Silicon Valley over the past few days, and the company has moved to recover the device after it was apparently lost in a bar.

The unreleased iPhone unit later resurfaced on Gizmodo, a popular gadget website, which promptly splashed photos and details of it all over the Web and touched off a storm of publicity and speculation in the technology blogosphere.

The device featured some noticeable improvements on the current generation model, including a front-facing camera for video chat and an improved version of its standard camera, among other goodies.

Apple has released a new iPhone for each of the past three summers. Although the company has not formally announced its plans for this year, it is widely expected to launch the fourth-generation model this summer.

There was plenty of online discussion on Monday about whether the device was the genuine article. But a consensus emerged among the bloggers who track Apple's every tic that it was, in fact, a next-generation iPhone prototype.

Then Apple, famously secretive and protective of its trade secrets, moved to get the device back.

Gizmodo late Monday posted a letter from Apple general counsel Bruce Sewell to Gizmodo editorial director Brian Lam. The letter said: "It has come to our attention that Gizmodo is currently in possession of a device that belongs to Apple."

The company asked that the iPhone be returned, and Gizmodo said it would do so.

Apple did not return a call seeking a comment.

According to Gizmodo, the iPhone was left in a bar in Redwood City, California, on March 18 by a young software engineer. The device was found on a stool by an unidentified person, the blog said.

Nick Denton, head of blog network Gawker Media, which owns Gizmodo, said in published reports that the site paid $5,000 for the iPhone prototype.

(Reporting by Gabriel Madway, editing by Matthew Lewis)

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Comments (8)
yochino wrote:
It’s probably a PR stunt and Apple’s just riding it.

Apr 20, 2010 6:23pm EDT  --  Report as abuse
mottom wrote:
Sounds like it. I rather get a DROID.

Apr 20, 2010 6:46pm EDT  --  Report as abuse
mottom, everybody who has a DROID, loves the thing

Apr 20, 2010 7:05pm EDT  --  Report as abuse
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