Bazaarvoice Teams Up with Google to Bring Product Reviews to Google Search and Ads

Industry-First Partnership Allows Retailers and Manufacturers to Share Existing
Consumer Ratings and Reviews with Google
AUSTIN, Texas--(Business Wire)--
Social Commerce Summit 2010:

Bazaarvoice, the market and technology leader in hosted social commerce
applications that drive sales, today announced at the Social Commerce Summit
2010 that it has partnered with Google to share high-quality product review
content from Bazaarvoice client sites on Google Web Search, Google Product
Search, and Google AdWords ads. Now, retailers and manufacturers using
Bazaarvoice can easily leverage their product review content to drive more
high-quality traffic from Google, as well as provide brand exposure to qualified
shoppers. Consumers benefit from immediate access to opinions from other
customers as they research and complete purchases, adding relevance and
authenticity. Bazaarvoice is Google`s first publicly integrated platform partner
for product review content and is making the new capabilities immediately
available to retailers and manufacturers as SyndicateVoiceTM for Search.

"In the past four years, there has been a tremendous change in consumer shopping
behavior as people increasingly rely on information from their friends and peers
to make purchase decisions," said Brett Hurt, founder and CEO of Bazaarvoice.
"Our clients` innovative use of the voice of the customer has helped Bazaarvoice
become one of the fastest growing technology companies today. Now, Google is
affirming the power of social commerce with this partnership to integrate
Bazaarvoice reviews content into Google.com - the heart of its business - as
well as throughout product search and advertising vehicles. It is a big honor to
be Google`s partner in this industry first, and this will be transformational
for our retail clients and their suppliers."

"HSN, a leading interactive multichannel retailer, is a client of Bazaarvoice.
Two of the most utilized tools for consumers on the Web are search and
consumer-generated product reviews," said Brian Bradley, HSN's Executive Vice
President of HSN.com and Advanced Services. "The partnership between Google and
Bazaarvoice offers HSN a tremendous opportunity to increase brand exposure and
product visibility by surfacing product reviews in search results and ads. The
result is real value for consumers, who gain immediate access to authentic
customer opinions on our products, and increased traffic and sales for HSN."

Getting More from Reviews and Google: SyndicateVoice for Search

Bazaarvoice`s industry-leading social commerce platform supports product Ratings
& Reviews, Ask & Answer, and Stories on more than 800 leading sites. Now, with
client permission, Bazaarvoice can tap the power of the platform to easily and
automatically feed full-text product reviews to Google on behalf of the
retailer.

The integration provides retailers and manufacturers the opportunity to boost
brand exposure through:

* Full Length Reviews with Branding in Google Product Search: Retailers and
manufacturers benefit from the opportunity to use reviews to gain greater
visibility and brand recognition during key points in the shopping process. In
addition, these reviews link back to the merchant`s product page.
* Ratings Information Through Web Snippets in Google.com Search Results:
Bazaarvoice`s automated integration will allow review content to appear in
Google`s natural search results.
* Aggregate Star Ratings in Google Advertising: Retailers and manufacturers will
be able to leverage product ratings in Google advertising products.

The data feed of full-text review content is available through Bazaarvoice`s new
SyndicateVoice for Search offering. SyndicateVoice for Search lets brand sites
capture purchase-ready searchers at every stage of the purchase process.
User-generated content provides fresh content that relates directly to products
in the customer`s language, using the same words shoppers would use to find
products. SyndicateVoice for Search allows Bazaarvoice customers to boost brand
exposure and increase sales.

SyndicateVoice for Search is immediately available to retailers and
manufacturers.

About Bazaarvoice

Bazaarvoice`s Software as a Service (SaaS) social commerce solutions have served
more than 100 billion pieces of customer-generated content on more than 800
brand web sites like Best Buy, Blue Shield of California, Costco, Dell, Macy`s,
P&G, Panasonic, QVC, and USAA in 36 countries. The company connects
organizations to their influencers through a unique network that reaches
hundreds of millions of consumers around the globe, enabling authentic
customer-powered marketing. Through syndication, analytics, partnerships, and
consulting, Bazaarvoice brings the voice of the customer to the center of their
clients` business strategy, proving "social" can drive measured revenue growth
and cost savings for manufacturing, retail, travel, and financial services
companies. Headquartered in Austin, the company has offices in Amsterdam,
Düsseldorf, London, Paris, Singapore, and Sydney. For more information and
access to client success stories, visit www.bazaarvoice.com, read the blog at
www.bazaarvoice.com/blog, and follow on Twitter at www.twitter.com/bazaarvoice.

Google and AdWords are trademarks of Google Inc. All other company and product
names may be trademarks of the respective companies with which they are
associated.

For Bazaarvoice:
Renee Newby, 757-651-6554
renee@bradypr.com

Copyright Business Wire 2010