bCODE & Venture Corp Launch "Green" Mobile Ticketing for Golden Village Cinemas on Earth Day

After Successfully Piloting a Coupon Program Using bCODE`s Scanning Technology
Mobile Phones Over 2009, GV Cinemas is Launching a Completely Paperless Mobile
Ticketing Solution on Earth Day 2010 (April 22nd)
SAN FRANCISCO--(Business Wire)--
bCODE (www.bcode.com), a leading provider of mobile coupon, mobile ticket and
mobile affinity platforms, in partnership with Venture Corporation (SING: VENM),
a leading electronic services provider, announces the commercial launch of a
"green", paperless ticketing system for mobile phones on Earth Day 2010 for
Golden Village Cinemas, the largest cinema chain in Singapore. Golden Village
Cinemas is a joint venture between Golden Harvest Cinemas of Hong Kong, and
Village Cinemas of Australia, one of the largest cinema chains in the Asia
Pacific region.

Leveraging bCODE`s patented scanning technology for mobile phones, GV`s mobile
ticketing service will be the first mobile ticketing service in the Asia Pacific
region to be completely paperless, and usable by all consumers on all mobile
phones.

Patrons of Golden Village cinemas now have the convenience of buying movie
tickets online through PCs or mobile phones, instantly receiving a bCODE Mobile
Ticket as an SMS text message that will be scanned at the cinema entrance for
admission, without ever having to worry about printing a ticket again.

"We selected bCODE`s OCR (optical character recognition) scanning technology
over other mobile barcode technologies for our paperless ticketing because their
solution is not constrained by mobile phone type or carrier selection. Consumers
need not make any changes to their mobile phone plan nor download and install
any special software for the solution to work. It can get very busy at the
movies, and we cannot afford scanning problems. Other technologies have
demonstrated to have its limitations," said Roger Lim, Chief Information Officer
of Golden Village Cinemas. "Additionally, bCODE`s mobile phone scanning device
has a user-friendly touch-screen that can enhance the experience and can also
act as a marketing channel."

"We have successfully used the technology extensively over 2009 for an in-cinema
mobile coupon program across the nation with hundreds of thousands of our valued
customers. The results were excellent and we decided to move forward with the
mobile ticketing service," added Roger Lim, of Golden Village Cinemas.

"We are pleased to be selected by Golden Village as a key technology for this
launch of paperless tickets, and are proud to be contributing to a green
initiative at the same time. We look forward to announcing more of these
projects, globally, in the coming months," said Michael Mak, Chief Executive
Officer of bCODE.

A bCODE is a secure and encrypted text message (SMS) that can be scanned easily.
Consumers receive bCODE text message tickets and coupon incentives on their
mobile phone that they can then redeem at a bCODE MediaPlane, the interactive
touch-screen scanning device. The bCODE MediaPlane reads the bCODE text message
and provides digital content, offers and entertainment, in addition to being an
admission tool.

bCODE`s text-messaging-only based system allows anyone with a mobile phone to
instantly benefit from mobile offers, unlike other mobile marketing programs
that require picture messages, data plans, software downloads or carrier
subscription services. Through bCODE`s patented technology, more than 4 Billion
mobile subscribers worldwide, including more than 2 Billion Asians, will now
have access to mobile tickets, mobile coupons, mobile payments and mobile
affinity programs.

Please visit www.bcode.com to learn more about what a bCODE powered solution can
deliver for you.

ABOUT bCODE

bCODE provides the world`s most reliable mobile phone scanning technology for
mobile coupon, mobile ticketing, mobile payment and mobile affinity platforms.
bCODE is headquartered in San Francisco, C.A., with offices in San Diego,
Sydney, Singapore and Dubai. bCODE Inc. is the provider of the bCODE service, a
mobile commerce enablement service that is ubiquitous on billions of devices.
Founded in 2004, customers include Sprint Nextel, Screenvision, IKEA, Harrah`s,
O2, Ford, MasterCard, Adidas, Virgin Mobile, Carl`s Jr, CeBIT, Singapore
Airshow, Commonwealth Games, as well as developer partners across 20 nations.
For more information, visit www.bcode.com.

bCODE Inc.
Brad WItteman, 415-685-4255
FAX: 415-685-4257
Sales@bCODE.com
www.bCODE.com

Copyright Business Wire 2010