Virgin Mobile USA Announces Extension of "Free I.P." Program to This Summer`s Lady Gaga U.S. Monster Ball Tour

Fans Can Volunteer To Help Homeless Youth & Earn Free Tickets to Lady Gaga
Concert and Other Virgin Mobile Events
WASHINGTON--(Business Wire)--
Virgin Mobile USA announced today that it will extend the very popular "Free
I.P." volunteer program to its continuing title sponsorship of the explosive
Monster Ball Featuring Lady Gaga Tour this summer, along with other special
events. Introduced last year, "Free I.P." will give hundreds of lucky fans the
chance to get VIP tickets by volunteering time at local homeless youth shelters.
Working with Lady Gaga, Virgin Mobile will also enable her fans to donate funds
by text message at each show throughout the 33 U.S. cities.

Virgin Mobile established the "Free I.P." program in 2009 at Virgin Mobile
FreeFest as part of The RE*Generation initiative to raise awareness of the
continuing problem of homeless youth. Tonight in a special ceremony in
Washington, D.C. and during National Volunteer Week, the prepaid wireless
carrier will be recognized for its pro-social activity in this area by the
National Alliance to End Homelessness. In recognition of this award, Dan
Schulman, president of Sprint`s prepaid group, which includes Virgin Mobile,
said, "Through our various programs, we hope to build awareness of the issue,
raise funds and motivate people to get involved, a commitment we have embraced
for the last four years. We greatly appreciate this honor, but we know there is
so much more to do in order to help turn the homeless youth issue around."

Schulman also noted the "Free I.P." program will also be in place when the
Virgin Mobile FreeFest returns this year to Maryland`s Merriweather Post
Pavilion where the program was first introduced. Thousands of tickets will be
set aside for people who volunteer at homeless youth organizations to get a
premium experience to one of the summer`s hottest music events.

This year, Virgin Mobile will also take the volunteer program beyond music and
extend it into the sports world with the company`s sponsorship of teen tennis
star Melanie Oudin. Lucky fans will get the chance to attend the U.S. Open in
New York this August by volunteering their time.

"These exciting partnerships enable us to reach millions of people with
incentives to volunteer," added Schulman. "When we conducted `FREE I.P.` as part
of FreeFest and Lady Gaga`s earlier tour, we were able to generate more than
30,000 hours of community service, and produce more than 9,000 personal hygiene
kits for distribution by homeless youth organizations."

The National Alliance to End Homelessness will honor Virgin Mobile USA for its
significant contributions in the struggle to end youth homelessness. For its
leadership and innovation in motivating the public to more actively confront the
issue of youth homelessness, Virgin Mobile and Virgin Unite, the Virgin Group`s
pro-social initiative, will receive the NAEH 2010 Private Sector Achievement
Award.

In 2007, Virgin Mobile partnered with the National Alliance to End Homelessness
and other groups to have Congress designate the month of November as National
Homeless Youth Awareness Month. Virgin Mobile has introduced several programs
over the last four years to make it easy for the public to help young people
living on the streets. One program, Txt2Clothe, provided local youth agencies
with access to more than 200,000 articles of new clothing. To read more about
The RE*Generation, visit http://www.virginmobileusa.com/regeneration.

For further details on the FREE I.P. program for Virgin Mobile Presents The
Monster Ball Starring Lady Gaga visit www.ladyvirgin.com.

About Virgin Mobile USA

Virgin Mobile USA, one of Sprint's Prepaid brands, offers millions of customers
control, flexibility and connectivity through Virgin Mobile's Plans Without
Annual Contracts for mobile phone service and prepaid Broadband2Go high-speed
Web access. Virgin Mobile Top-Up cards are available at approximately 150,000
locations nationwide and can be used for Assurance Wireless and Broadband2Go
services. For more information, visit www.virginmobileusa.com

Virgin Mobile USA
Corinne Nosal, 908-607-4235
Corinne.nosal@virginmobileusa.com
or
National Alliance to End Homelessness
Catherine An, 202-942-8297
can@naeh.org

Copyright Business Wire 2010