Whimsical Tahitian Noni International YouTube Video Yanked after Competitor Complains

The Iridoid Difference Video is Still Available on Other Websites
PROVO, Utah--(Business Wire)--
Tahitian Noni International (TNI) announced that XanGo`s parent company, DBC,
LLC, asked that YouTube pull a Tahitian Noni International video about its new
bioactive beverages. The lighthearted video portrays multiple superfruit juices
trying to attack the stable iridoids of Tahitian Noni® Bioactive Beverages. True
to life, the superfruit juices fall short. TNI responded to the action, and
fully expects that the video will be available within 10 business days-the time
allotted for the assertion to be reviewed. In the meantime, the video continues
to have wide exposure on other major websites like Yahoo, Flickr, Facebook and
Vimeo.

The Iridoid Difference video was created to inform people-in an interesting and
fun way-about the difference between the flavonoids and carotenoids that are
found in most superfruit juices, and the 12 unique iridoids that are found in
noni fruit. An important difference between them is the fact that the flavonoids
and carotenoids in most superfruit juices degrade rapidly after processing,
pasteurization, and in excessive light and storage periods-whereas the iridoids
in Tahitian Noni Bioactive Beverages remain stable for years after processing.
This means that you continue to get the promised benefits of Tahitian Noni
Bioactive Beverages for the entire shelf life of the product.

"Interesting that a competitor asked YouTube to pull the video," stated Jeff
Wasden, vice president of Global Marketing for Tahitian Noni International.
"Such a strong reaction to the video has brought more attention to it, and
actually increased the interest and viewership. TNI has responded to YouTube,
and the video should soon be back up."

To see the video that competitors don`t want consumers to see, go to
www.TNI.com/difference.

About the Company

Tahitian Noni International is a global, research-driven bioactive products
company that was the first to introduce the health benefits of the noni plant-a
bioactive-rich, adaptogenic plant, containing iridoid compounds-to the world
outside of Tahiti. Tahitian Noni International is the leader in the discovery,
development, manufacturing and marketing of noni-based bioactive products,
including beverages, beauty and weight loss lines. Tahitian Noni International
has a presence in over 70 markets worldwide, and is the worldwide leader in
bioactive beverages.

Tahitian Noni International, Provo
Andre Peterson
Director, Public Relations
801-234-1401
Andre_peterson@tni.com

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