Burger King Corp. Adds Buck Double Sandwich to BK Value Menu Line-up

Earn New Buck Double Sandwich or Other BK Value Menu Items at
1DollarTalentShow.com

MIAMI--(Business Wire)--
Burger King Corporation (NYSE:BKC) expands its BK Value Menu offerings with the
nationwide launch of the new Buck Double sandwich, featuring two flame-broiled
burger patties, a slice of American cheese, crunchy pickles, ketchup and mustard
on a sesame seed bun - all for just a "BUCK." The sandwich boasts more beef than
McDonald`s McDouble and is now available on the BK Value Menu.

"The Buck Double sandwich further strengthens our value menu offerings and
reinforces our brand`s commitment to provide our restaurant guests with new,
great-tasting flame-fresh products at an affordable price," said Mike Kappitt,
chief marketing officer, North America, Burger King Corp.

The Buck Double sandwich joins other BK Value Menu items including the WHOPPER
JR. sandwich and Spicy CHICK`N CRISP sandwich for only $1*.

America Showcases Talents on 1DollarTalentShow.com to Win BK Value Menu Items

Burger King Corp.`s $1 Talent Show is giving guests another way to get their
hands on the new Buck Double sandwich and other popular BK Value Menu items. At
1dollartalentshow.com, a new Web site produced in conjunction with online comedy
network Atom.com, consumers can share their talent, view others` special skills,
and vote on those they deem dollar-worthy. Talent show participants can identify
the $1 item from the BK Value Menu that they would like to win, including the
Buck Double, and then have fun showing off their talent - from a favorite dance
move to an impressive back flip - by uploading a 30-second video.

Visitors to the Web site can vote for their favorite videos by awarding virtual,
one-cent "tips." Once a video receives 100 tips, which equals $1, the talented
participant will receive a $1 online gift card for the BK Value Menu item he or
she chose to win by submitting their video.

"The $1 Talent Show is the ultimate win/win - 30 seconds of fame, and for the
most dollar-worthy talents, a BK Value Menu item on us," Kappitt said.

*Price and participation may vary. Not available in AK and HI.

ABOUT BURGER KING CORPORATION

The BURGER KING system operates more than 12,000 restaurants in all 50 states
and in 73 countries and U.S. territories worldwide. Approximately 90 percent of
BURGER KING restaurants are owned and operated by independent franchisees, many
of them family-owned operations that have been in business for decades. In 2008,
Fortune magazine ranked Burger King Corp. (BKC) among America's 1,000 largest
corporations and in 2010, Standard & Poor's included shares of Burger King
Holdings, Inc. in the S&P MidCap 400 index. BKC was recently recognized by
Interbrand on its top 100 "Best Global Brands" list and Ad Week has named it one
of the top three industry-changing advertisers within the last three decades. To
learn more about Burger King Corp., please visit the company's Web site at
www.bk.com.

Burger King Corporation
Lauren Kuzniar, 305-378-7939
lkuzniar@whopper.com
or
Edelman
Lauren Ross, 312-233-1378
lauren.ross@edelman.com

Copyright Business Wire 2010