Research and Markets: the Lunch on-the-Go Shopper Mission 2010; Soft Drinks Focus

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/6b91a1/the_lunch_ontheg) has
announced the addition of the "The Lunch on-the-go Shopper Mission 2010; Soft
Drinks Focus" report to their offering.

The UK lunch on-the-go food and drink market. Essential insight into shopper
motivations and behaviours.

Addressing the UK lunch on-the-go food and drink market, Evolution presents the
most up to date and authoritative study into lunch shoppers' motivations and
behaviours, offering relevant and actionable insight for your business.
Evolutions report also goes beyond traditional market and consumer analysis to
highlight how soft drinks shoppers in particular are motivated and behave
in-store when lunching on-the-go, and how they compare to the average lunch
shopper. The report will help your business to identify key category drivers,
barriers to purchase and substitute products in the lunch on-the-go market with
a specific focus on soft drinks. It also incorporates the crucial yet often
overlooked teenage market where shoppers exhibit quite different behaviours to
that of adults. The report covers all major retail channels including
supermarkets and superstores, c-stores, petrol filling stations, motorway
service stations, CTNs and sandwich bars.

This report will help you to:

* Review the profile of lunch shoppers by key metrics including demographics,
penetration, frequency and spend.
* Compare and contrast the attitudes of soft drink lunchers to the average
luncher in relation to key topics including meal deals, health & wellbeing,
budgeting and treating.
* Assess key barriers to purchase and develop strategies to overcome.
* Learn about the profile and attitudes of lunchers who consider soft drinks but
then purchase alternatives, and discover what they buy instead.
* Ascertain the performance of major categories including soft drinks across the
different UK retailers and channels, and identify opportunities for growth.
* Recognise complementary and substitute categories for lunch shoppers who buy
soft drinks.
* Identify the key drivers of purchase for major categories including soft
drinks in the lunch on-the-go market.
* Discover the different circumstances in which shoppers buy soft drinks as part
of lunch to-go.
* Analyse the key category opportunities in the lunch on-the-go market and
identify where your categories fit in

This report provides as standard one of the most comprehensive studies into the
broader lunch on-the-go market, including:

* Key market drivers and trends.
* Retailer, channel and category penetrations.
* Shopper profiles presented by key metrics including demographics, frequency,
spend, location and circumstances.
* Shopper motivations and behaviours, including drivers of item choice, other
items considered and attitudes towards a range of topics including meal deals,
health & wellbeing, budgeting and treating.
* Extensive commentary regarding the leading retailers on-the-go strategies.

This report offers both specific and broad appeal, and is aimed at FMCGs,
retailers and agencies alike. The report will help your business to develop
targeted shopper marketing initiatives designed to influence shoppers at the
point of purchase, explore broader demand in the lunch on-the-go market and
identify how your category performs in relation to others, drawing key learnings
and opportunities for growth.

Key Topics Covered:

* Key findings and executive summary
* The on-the-go shopper market
* The on-the-go shopper mission at a glance
* The lunch on-the-go shopper mission
* The lunch on-the-go shopper mission: drivers and trends
* The lunch on-the-go shopper mission: key characteristics
* The lunch on-the-go shopper mission: shopper context
* The lunch on-the-go shopper mission: mission context
* The lunch on-the-go shopper mission: motivations and behaviours
* The lunch on-the-go shopper mission: soft drinks focus
* The lunch on-the-go shopper mission: retailer propositions
* Methodology
* Glossary

Companies Mentioned:

* Tesco
* Asda
* Sainsbury's
* Morrisons
* Marks and Spencer
* The Co-operative
* Greggs
* Boots
* Wilkinson and WH Smith
* Petrol filling stations
* Motorway service stations

For more information visit
http://www.researchandmarkets.com/research/6b91a1/the_lunch_ontheg

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Copyright Business Wire 2010