Body Bark Takes Root in Eighteen Neiman Marcus Stores

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Thu Apr 22, 2010 8:00am EDT

Body Bark Apparel Line is Available Nationwide as a Neiman Marcus` Fab Find
DENVER--(Business Wire)--
While the economic climate has consumers concerned about cash flow and the
environmental climate encourages eco-conscious consumption, consumers still
demand luxury. The Body Bark apparel line exceeds these expectations. It follows
that Neiman Marcus has introduced Body Bark in eighteen locations nationwide and
tagged it one of spring`s Fab Finds! Catherine Poirier, Body Bark owner and
designer, is thrilled, "With most items under $100 and many $59 or less, Body
Bark is a fab find for all seasons! Customers want value, quality, and luxury in
purchases; they want empowerment." Body Bark delivers with eco-conscious,
versatile, protective, and fashionable apparel. 

Body Bark`s elegant tops, bottoms, and lingerie are made in the USA from
sustainable fiber. The name Body Bark represents protective coverage and an
eco-conscious heritage, but does not speak to the sensuality of the fabric-Body
Bark feels like butter. Rita Harris, Body Bark sales rep, spearheaded the line
introduction to buyers for Neiman Marcus Dallas. "No one believes that wood can
feel this soft," she said. "I knew that once Neiman Marcus buyers felt Body
Bark, they`d realize it was perfect for their customers." The derivation/use of
beech wood cellulose by Lenzing Group AP gives Body Bark`s MicroModal fabric its
tactile pleasure, color brilliance, and durability. 

Body Bark is versatile and can be worn alone, layered, reversed, or invisibly.
It fits closely to the body for a sleek silhouette without bulk. Body Bark also
protects skin from abrasive garments. Conversely, it protects clothing from
perspiration and deodorant stains. This beneficially translates to a decrease in
dry cleaning costs. 

"Our union with Neiman Marcus is a perfect match-both companies strive to
empower women through fashion," said Ms. Poirier. It`s the beginning of a
beautiful friendship. Products are available in Neiman Marcus stores and online
at www.neimanmarcus.com or www.bodybark.com. 

About Body Bark:

Body Bark began business in January of 2008 after Catherine Poirier was inspired
to develop a fashionable garment to protect her skin from an itchy sweater. Body
Bark has evolved into a luxurious line of versatile and sustainable apparel that
is made in the USA and found online at www.bodybark.com, www.neimanmarcus.com,
and in both Neiman Marcus stores and boutiques nationwide.

Body Bark
Robin Cook, 303-332-8927
Social Media
robin@bodybark.com

Copyright Business Wire 2010

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