Lifefactory Inc. Closes $1.65 Million Series A Funding

Producer of BPA-Free Eco-Friendly Glass Bottles with Silicone Sleeves Backed by
Greenhouse Capital Partners and Big Sky Partners
SAUSALITO, Calif.--(Business Wire)--
Lifefactory, a leading innovator of environmentally friendly and health
conscious BPA-free glass baby and adult beverage bottles with patent pending
silicone sleeves and silicone teethers, announced today it has closed a $1.65
million Series A funding round. The round was led by Greenhouse Capital Partners
and Big Sky Partners. Lifefactory also announced that Peter D. Henig of
Greenhouse Capital Partners and Katie Schwab of Big Sky Partners have joined its
board of directors.

Co-founded by pediatric physical therapist and feeding specialist Pam Marcus and
award-winning integrative designer Daren Joy in 2005, Lifefactory has created a
line of easy-to-use, environmentally friendly, and design-forward glass bottles
that are far safer and more functional than conventional plastic baby bottles
and metal or plastic water bottles. Lifefactory products are free of known
toxins including Bisphenol-A (BPA), phthalates, Polyvinyl Chloride (PVC), and
polycarbonates that studies have shown can compromise human health. All
Lifefactory product components and accessories are made from non-toxic materials
including latex-free silicone and plastic caps and rings that are recyclable and
FDA approved.

Studies suggesting that exposure to endocrine disruptors such as BPA can lead to
breast cancer, impaired immune functions, heart disease, and attention deficit
hyperactivity disorder among others have prompted retailers to pull plastic baby
bottles from store shelves. From its initial line of award-winning BPA-free
glass baby bottles and teethers to its recently-introduced 22-ounce adult glass
beverage bottle, Lifefactory is perfectly positioned to capitalize on consumers`
increased awareness of the dangers of plastic containers that have been found to
leach chemicals.

"Lifefactory has identified a tremendous market opportunity and has quickly
created a powerful and eye-catching brand," said Peter D. Henig. "We are
impressed with their vision, market savvy and execution, not to mention the full
line of products that resonate with environmental and health conscious
consumers. As a result, we are excited to add the company to our portfolio."

Lifefactory`s products have been featured in leading publications and broadcast
outlets including O, The Oprah Magazine, Parents, Health, and The Early Show. As
the popularity of the bottles and teethers has grown, retailers nationwide and
across Europe, Asia and the Middle East -- including Whole Foods, Nordstrom, and
BabyGap -- have begun to sell Lifefactory`s uniquely green products.

"Greenhouse Capital and Big Sky Partners offer tremendous knowledge and
experience in building early stage companies, as well as significant expertise
in alternative and green technologies. As financial partners, we couldn`t ask
for a better match," said Marcus.

About Lifefactory:

Lifefactory was founded in 2005 by pediatric physical therapist and feeding
specialist Pam Marcus and award-winning integrative designer, Daren Joy. Based
in Sausalito, CA, Lifefactory is an innovative brand that creates well-designed,
health conscious products to inspire an environmentally friendly and active
lifestyle. Lifefactory fuses modern design and the latest scientific research to
make products free of toxins including bisphenol-A (BPA), phthalates, and
polyvinyl chloride (PVC). The company revolutionized the juvenile market in
early 2007 with its eco-friendly BPA-free glass baby bottles with silicone
sleeves (patent pending) and in 2009 with its Multi-Sensory Silicone Teether.
Lifefactory continues to redefine the market with the 2010 introduction of their
adult glass beverage bottle. Lifefactory is recognized as a Bay Area Green
Business and is the recipient of Marin based Zero Breast Cancer`s 2010 Francine
Levien Activist Award. For more information, visit www.lifefactory.com

About Greenhouse Capital Partners:

Greenhouse Capital Partners is a seed and early-stage venture capital firm that
targets opportunities in cleantech and select other emerging technologies.
Founded in January 2006, Greenhouse Capital provides strategic guidance and seed
and Series A financing to companies at their earliest stages of formation.
Greenhouse Capital is located in Sausalito, California. For more information
please visit www.greenhousecapital.net

About Big Sky Partners:

Big Sky Partners is an early stage venture capital firm that invests across a
range of high tech startups and select emerging growth companies. The firm
specializes in seed and Series A technology financing, applying a multi-sector
investment strategy with a particular focus on the cleantech and alternative
energy markets. For more information visit http://www.bigskyvc.com

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