Cypress Announces That Windows Phone 7 Series Includes Native Support for TrueTouch Touchscreen Solution

Phone Manufacturers Using the New Windows Phone Platform Benefit from
"In-the-Box" Support with Integrated Interface to Industry-Leading Touchscreen
Solution

SAN JOSE, Calif.--(Business Wire)--
Cypress Semiconductor Corp. (Nasdaq:CY) today announced that the TrueTouch
touchscreen solution is natively supported in the soon to be released Windows®
Phone 7 Series mobile handset platform. This support allows handset
manufacturers using the Windows Phone 7 Series to implement exciting capacitive
touchscreen interfaces without the need for developing external drivers or
custom software development.

Announced in February, Windows Phone 7 Series offers a fresh approach to phone
software, distinguished by smart design and truly integrated user experiences.
It takes a fundamentally different approach to phone design, with dynamically
updated "live tiles" that show users real-time content directly. It also
includes "hubs" that bring together related content from the web, applications
and services into a single view to simplify common tasks such as reading,
editing and sharing documents all in one place.

"Cypress is proud to see the TrueTouch solution selected for native support
within this exciting new platform," said Dhwani Vyas, vice president of the User
Interface Business Unit at Cypress. "Of the many touchscreen products available,
none offers the advanced features and flexibility of TrueTouch. The interface
within Windows Phone 7 Series enables manufacturers to take advantage of these
attributes quickly and seamlessly. This software support, coupled with our broad
family of devices, is going to significantly reduce time-to-market for the next
generation of capacitive-touch-enabled Windows Phone 7 Series phones."

Cypress recently announced its next-generation high performance TMA300
multi-touch all-point family. This controller provides best-in-class scan times
for true multi-finger touch and superior signal-to-noise ratio for the most
demanding touchscreen applications. Cypress has also recently demonstrated
advanced functions such as 1 mm stylus and large touchscreen support. Additional
information about the TrueTouch solution is available at
www.cypress.com/go/TrueTouch.

The flexible TrueTouch solution allows customers to rapidly develop leading-edge
solutions without having to buy turnkey modules. They have a choice of using
touch sensors (glass or film) and LCDs from preferred partners, and can develop
innovative mechanical designs ranging from flat to curved surfaces of varying
thickness. In addition, TrueTouch devices offer Cypress`s legendary noise
immunity with patented capacitive sensing technology that enables flawless
operation in noisy RF and LCD environments.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that
provide customers with rapid time-to-market and exceptional system value.
Cypress offerings include the flagship PSoC programmable system-on-chip families
and derivatives such as PowerPSoC solutions for high-voltage and LED lighting
applications, CapSense touch sensing and TrueTouch solutions for touchscreens.
Cypress is the world leader in USB controllers, including the high-performance
West Bridge solution that enhances connectivity and performance in multimedia
handsets. Cypress is also a leader in high-performance memories and programmable
timing devices. Cypress serves numerous markets including consumer, mobile
handsets, computation, data communications, automotive, industrial and military.
Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY.
Visit Cypress online at www.cypress.com.

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are
registered trademarks and PSoC Creator and TrueTouch are trademarks of Cypress
Semiconductor Corp. All other trademarks are property of their owners.

Cypress Public Relations
Samer Bahou, 408-544-1081
samer.bahou@cypress.com

Copyright Business Wire 2010