Miracle of China`s Social Game Industry: National Campaign Triggered by Game on Farm

BEIJING--(Business Wire)--
In China, there is a game that brings active players 2 times more than World of
Warcraft, can you believe that?

In China, there is a game that attracts users aging from 6 to 80, can you
believe that?

This miracle truly happened in China, where numerous school pupils as well as
retired seniors are having a field day on the farm, a SG (social game) named
Happy Farm. Land exploiting, seeding or picking fruits, all these make up the
whole picture.

Turning a game into a cultural phenomenon, this is what the Chinese SG industry
worked its way in 2009.

Happy Farm not only brings a 33.7% increase of active accounts with the name of
"QQ Farm" to Tencent`s Q-zone within only three months, it also brings a profit
of as much as 500 thousand USD to its developer named Five-Minutes. This sets an
example featuring a win-win situation between SNS and SG.

After attending CGBC 2009 and its Social Game Forum, Hugh de Loayza, vice
president of business expanding dept. of Zynga, the biggest SG developer in the
world, is quoted as saying surprisingly that in America, he has never dreamed of
China`s social game booming.

Yang Danning, CEO of 360quan.com said in his exclusive interview with Sina
Technology during CGBC 2009`s SNS & SG Forum, "As the third biggest pseudo-name
virtual community, we copied the major business model of QQ and 51.com
(respectively the first and the second biggest)." He also expressed his optimism
towards the development of this industry in China, for users in China have
already gotten into the habit of getting the operators paid, and this may be
superior to its overseas counterparts.

Xu Cheng, COO of Five-Minutes who created the game named "Happy Farm", also took
pride in the amount of Happy Farm`s active users in the forum. According to him,
the number of the game`s users reached to as many as that of the population in
Shanghai, three times of the daily users of World of Warcraft.

Wu Wenzhao, vice president of Analysys International, predicted in an exclusive
interview during the forum that there will be 300-400 million SNS users in China
within ten years, and synergistic effect will happen between SNS and SG, this is
sure to greatly enlarge the potential market.

The 8th CGBC will be held in Shanghai International Convention Center from 28th
of July to 1st of August in 2010. It will continue to strengthen its aims and
ideas of industrial integrating, branding, intercrossing fields,
professionalizing and business guiding in an effort to serve another grand
banquet to the games industry. By far, leading professionals from both the SG
developers and SNS community operators such as Liu Jian, COO of Oak Pacific
Interactive, Pang Dongsheng, board director and CEO of 51.com, Sean Phinney,
business expanding VP of Playdom, Liu Yong, founder and CEO of Rekoo.com and
Shen Jia, founder and CTO of Rockyou! have been invited to attend the
conference. All of them are to make a great plan for the future development of
SNS and SG.

About CGBC:

China Game Business Conference (CGBC) is organized by the Organizing Committee
of ChinaJoy, which is one of the serial events of the biggest game show in the
world. CGBC is the biggest size and highest standard business event in Chinese
game industry, held in every July, in Shanghai International Convention Center.
With 7 years steady growth of CGBC, the forums have been various and flourish,
the brand and communication atmosphere have been constructive and positive. CGBC
has been a platform for communication, mutual study, experience exchange,
corporation enhancing in Chinese game industry. The upcoming CGBC 2010, will
continually enlarge its coverage and size, topics and delegate pool, including:
the Summit Forum, the SNS & Social Game Forum, the Investment & Financing Forum,
the Media Marketing Forum, the International Cooperation Forum, the Webgame
Forum, the In-game Advertising Forum, the Mobile Internet Entertainment Forum,
the Serious Game Forum.

For more information, please visit: http://en.chinagbc.com.cn

For detailed information of pass and price, please visit:
http://en.chinagbc.com.cn/zc.aspx

For audience registration, please visit:
http://en.chinagbc.com.cn/RegistOnLine.aspx

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For speaker and sponsor inquiries, please contact:
Mr. Joe Liu
Tel: +86-10-51659355 ext. 13
Fax: +86-10-87732633
joe_liu@howellexpo.com
or
For registration inquiries, please contact:
Ms. Phoebe Liu
Tel: +86-10-51659355 ext. 32
Fax: +86-10-87732633
phoebe_liu@howellexpo.com

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