1105 Media, Inc. Launches Upside -- A New Lead Generation Solution for IT Vendors

CHATSWORTH, Calif.--(Business Wire)--
1105 Media announced the launch of Upside, a unique lead generation solution for
IT vendors. Upside gives product and service providers access to over 1 million
IT professionals through the Upside Content Network-a network of websites
including those from 1105 Media.

1105 Media has long been recognized as a premier provider of lead generation
services. Upside now gives companies with limited marketing budgets a simple,
cost effective solution to meet their lead generation goals.

"We are excited to offer our advertising partners a means to engage the
aggregated audience of the Upside Content Network," said Abraham Langer, SVP
Audience Development & Digital Media for 1105 Media. "With ease of ordering,
competitive cost-per-lead, and strong ROI, Upside is a compelling channel for
marketers tasked with lead generation."

Starting today, IT vendors will be able to design and order custom lead programs
online through the unique web-based campaign builder at
http://upside.com/builder.

For more information about Upside, our lead programs, or joining the Upside
Content Network visit http://upside.com.

About 1105 Media, Inc.

1105 Media, Inc. provides integrated business-to-business information and media.
1105's offerings focus on technology, products, policy, regulation, and news
delivered through an assortment of media including print and online magazines,
journals, and newsletters; seminars, conferences, executive summits, and trade
shows; training and courseware; and web-based services. The markets served by
these offerings include Government, Education, Network & Enterprise Computing,
Business Intelligence, Office Equipment, Industrial Health & Safety, Compliance,
Security, Environmental Protection, Water & Wastewater, and Home Medical
Equipment.

1105 is based in Chatsworth, CA, with primary offices throughout the United
States and more than 350 employees. The company was formed in April 2006 by
Nautic Partners LLC, Alta Communications, and President & CEO Neal Vitale.

1105 Media, Inc.
Abraham Langer, 818-814-5225
info@upside.com

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